Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd. Come join us if you are looking for a purpose-driven and authentic career

Kt. (or Knixteen) is creating a new generation of period products designed around the realities of growing up. From first periods and unpredictable cycles to school, sports, sleepovers and swimming, our goal is to give teens products that help them feel prepared and confident, while giving parents solutions they can trust.

We’re looking for a Senior Brand Manager to help shape how Kt. shows up in the world and accelerate the next stage of the brand’s growth in the US. The Senior Brand Manager will own the development and execution of Kt.’s brand and marketing strategy across campaigns, launches, content, partnerships and cultural moments.

This is not a traditional brand-management role focused primarily on briefs and calendars. We’re looking for someone who can identify the consumer insight, turn it into a compelling idea, and then work cross-functionally to bring that idea to life across the entire customer journey.





You’ll be deeply connected to both the tween and parent consumer, understanding what they’re thinking, searching, worrying about and talking about, and finding ways for Kt. to become part of those conversations. Reporting to the General Manager of Kt., you’ll partner closely with Creative, Growth, E-commerce, CRM, PR, Social, Product and Merchandising.

About You:

- Culturally Curious & Consumer-Obsessed: Genuine curiosity about Gen Alpha, parents, youth culture, and the changing conversation around periods and growing up, with exceptional instincts for identifying human tensions.

- Creatively Ambitious & Solution-Oriented: Asking "what problem are we actually solving?" and using a strong creative mind to turn one powerful insight into compelling brand stories.

- Commercially Minded & Data-Informed: A mindset that balances long-term brand building with commercial performance, comfortable using data and insights to challenge assumptions and drive business results.

- Collaborative & Adaptive Leadership: Highly cross-functional leader capable of aligning multiple teams around a single clear idea while navigating ambiguity in a fast-paced DTC workplace.

The Opportunity:

Brand Strategy & Positioning

- Define and evolve Kt.’s brand positioning,



messaging and consumer value proposition.

- Develop a deep understanding of our two key audiences: the tween wearing the product and the parent often purchasing it.

- Translate consumer insights into clear, differentiated brand stories that drive both relevance and conversion.

- Identify the problems Kt. can uniquely solve; from first-period anxiety and unpredictable cycles to swimming, sports, school and sleepovers.

- Ensure our brand voice and positioning remain consistent while adapting appropriately by channel and audience.

Campaigns & Go-to-Market

- Lead integrated campaign strategy for key brand moments, product launches and seasonal initiatives.

- Develop briefs rooted in a clear consumer insight, business objective and desired behavior.

- Own the marketing calendar and ensure Knixteen has a compelling year-round reason to be in the market.

- Partner with Creative to turn strategic insights into breakthrough concepts and content.

- Connect campaigns across paid media, owned channels, site, social, PR, influencers and partnerships rather than treating each channel independently.

- Build launch strategies that move beyond product features to clearly communicate why the product needs to exist in a tween’s life.

Social, Influencer & Culture

- Define how Kt. participates in tween, teen, and parent culture.

- Partner with Social and Influencer teams to build a creator strategy that generates authentic, useful and highly shareable content.

- Identify emerging conversations, behaviors and cultural moments where Kt. has permission to participate.

- Deve

📌 Sr. Brand Manager (Toronto)
🏢 Content Creators
📍 Toronto