Associate Manager, Product Marketing - Global

- Associate Manager, Product Marketing - Global

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty.

Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere.

We are DECIEM, The Abnormal Beauty Company.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us

WHAT WE’RE LOOKING FOR

As the Global Product Marketing Associate Manager at DECIEM, you will play an integral role in supporting the global team across all aspects of Product Marketing for The Ordinary. This highly varied role will support the development and execution of new product innovation, collaborating cross-functionally to bring products to market with unique, engaging propositions, and helping with the ongoing management of our extensive portfolio.

You will have the prospect to own and manage key Product Marketing workstreams, resources and processes, while also cultivating close relationships with a wide range of functional partners, including R&D;, Finance, Creative, Legal, Brand and Partnerships, to ensure timely.

STRONG FIT:

- 3+ years of experience in Product Marketing Management or a comparable role , ideally within a global beauty or CPG brand,



with demonstrated experience developing product briefs and defining compelling messaging strategies.
- Experience collaborating with Legal and Regulatory teams is considered an asset.

PAY RANGE

The anticipated base salary for this position is $65,000 to $72,000 CAD.

Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.

WHAT YOU’D BE DOING IN THIS ROLE

- Lead New Product Development (NPD) Execution: Lead the end-to-end Product Marketing workstream for new product development, ensuring projects progress effectively across key cross-functional teams and launch milestones.
- Product Claims, Messaging & Positioning: Lead the creation of key Product Marketing documents and presentations throughout the launch process, including market deep dives, concept briefs, product claims presentations and product copy documents. Develop product positioning, packaging copy, clinical efficacy claims and other product copy, securing appropriate approvals from Regulatory and Legal teams.
- Brief Creation, Approval & Presentation: Own product briefs and lead their presentation and approval with Senior Leadership, Global Brand, Regional, Creative and Packaging Design teams, ensuring alignment throughout each project.
- Pricing, Costing & Packaging:



Partner with Supply Chain and Finance teams to establish target costs and final product pricing in line with portfolio and competitor benchmarks. Provide recommendations and feedback to Packaging and Scientific teams throughout the packaging development and approval process.
- Global Brand Campaign & Product Sample Support: Support Global Brand campaign development as the Product Marketing lead, providing guidance on product positioning, claims and competitors where relevant. Own the management, distribution and tracking of NPD product samples, collaborating with Demand Planning, Production and Customer Experience to ensure timely availability for cross-functional teams.
- Product Data Management: Own the collection, organization and communication of product data, ensuring relevant files and information are accurate and up to date, while acting as the key point of contact for product data-related enquiries.
- Competitive Assessment & Opportunity Identification: Proactively monitor market and competitive intelligence to uncover high-potential opportunities and develop differentiated product propositions. Identify whitespace across product architecture, category trends and sub-category evolution by synthesizing consumer insights, social listening, CRM data and sales performance.
- Product Portfolio Optimization & Icons: Act as the champion for The Ordinary’s “Icons” initiative to enhance the visibility and performance of hero products, identifying opportunities to reignite consumer interest in established products in collaboration with Brand through claims, B&As;, educational content and storytelling. Develop the strategy and execution of existing product developments, leading cro

📌 Associate Manager, Product Marketing (Toronto)
🏢 Deciem
📍 Toronto