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Associate Brand Manager, Foodservice (12 month contract)

About Us:

Welcome to Lactalis CanadaWe’reproud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers byForbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro andLactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time. As part of Lactalis Group, the world’s leading dairy company, weremainfocused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Our versatile hybrid work model accommodates 40% remote work, adapting to the evolving needs of our workforce. Step into a collaborative hub with our revamped office, and enjoy free parking, endless coffee, delicious Lactalis snacks, an in office gym, and more

Job Purpose

The Associate Brand Manager collaborates with the brand team (Yogurt & Liquid) to plan, manage, and execute marketing initiatives for our Foodservice sales teams. Their responsibilities may range from ownership of low to mid-range (in terms of size/complexity) brands to ownership of specific components or initiatives of large brands, closely partnering with brand managers for effective execution. Please note this is a 12 month term position.

Responsibility

- Brand Equity/Strategy. Implement marketing/brand plans and lead with executional excellence all elements of the marketing mix with guidance from their manager.
- Analysis and Insights into Action.



Proactively monitor the achievement of volume and profitability targets of the brand(s) by tracking competitive promotional activity, consumer and in-store promotion activity and issuing monthly reports of performance versus plan. This includes analysis of market, consumer, and financial data. Provide recommendations to maximize the growth opportunities and/or neutralize the threats by analyzing market trends, competitors, and retailer activity.
- Communications/Media/Promotions. Build the brand through execution and optimization of marketing plans including media support, consumer promotions, and in-store promotional activity. Lead execution of marketing communication activities in partnership with their manager to ensure effective consumer communication.
- Innovation/Renovation. Proactively manage and execute projects that contribute to both short and long term objectives, such as reformulations, packaging design/format changes and re-launches. Effectively lead cross-functional teams with strong project management to expedite throughout the commercialization process.
- Long Term Planning Involvement/Budget Management: Support the development of the Long Term Plan by providing data and analysis. Responsible for tracking and managing marketing spend within budget.
- Cross-functional Leadership. Cultivate strong working relationships with both internal (sales, R&D;,



operations etc.) and external (agency, research house, packaging designs/suppliers, etc.) partners to support effective communication and collaboration. Provide valuable insight and feedback to stakeholders as required.
- Business Acumen/Management. Collaborate with Sales functions to develop and validate in-store executions aligned with business growth targets. Continuously monitor and assess results versus target and implement action plans as required.

Qualifications

- 1-2 years of brand management; CPG experience is preferred
Post secondary education in marketing or a related discipline. University degree preferred.
- Pro-actively anticipate problems
- Analytical skills with reporting accuracy
- Solid understanding of marketing and business fundamentals
- Ability to successfully execute multiple projects
- Proficient with Nielsen data
- Strong initiative and the ability to influence without authority
- Ability to work independently and function as a strong team player
- French speaking is an asset

This job description is intended to summarize the overall level of responsibility of the job and is not an exhaustive list of all the duties performed.

Competency

Care

Dare

Inspire

Share

What Lactalis will offer:

Lactalis Canada believes in rewarding its people with the following package for contract employees:

- A Competitive Base Salary
- A Retention Bonus of 15% to be paid out at the end of the contract
- 8% vacation pay
- Health & Dental Benefits starting day 1
- Learning and Development opportunities
- Potential for future full time permanent opportunities

Our

📌 Associate Brand Manager, Foodservice (Toronto)
🏢 Groupe Lactalis
📍 Toronto