At Verve Senior Living, we’re driven by a shared commitment to creating meaningful experiences for the older adults we serve. Our teams bring passion, creativity, and heart to everything they do, and it shows in our culture of collaboration, innovation, and continuous improvement. We’re proud to have received Canada's Best Managed Award in 2023, 2024, and 2025, reflecting our dedication to service, leadership, and care. What truly sets us apart are the people who choose to build their careers here. Whether you're supporting our residences or contributing within our corporate community, your work plays an important role in helping seniors live longer, better and you’ll be supported by a team that believes in growing together, celebrating success, and having fun along the way. If you’re looking for a place where your work has real impact, and where you can thrive personally and professionally, we’d love to meet you

Accountability Objective

Under the direction of the General Manager develops and implements residence specific sales and marketing programs to achieve occupancy targets. Responsible for overseeing the Community Relations Managers/Assistant and the achievement of revenue and occupancy goals. Ensures processes and practices align with the values of the Company and collaborates with other departments to ensure a positive sales culture and reputation in the community.

Background/Qualifications

- Minimum grade 12. Post-secondary education with a preference to business administration, with a major in sales, marketing, communication or public relations, or a background in an industry related to the position: real estate, healthcare, or sales.
- Minimum five years of business experience, preferably in retirement, hospitality,



healthcare or consumer sales sectors.
- Excellent verbal and written communication skills in the English language.
- Must be a self-starter.
- Must have a valid Ontario driver’s license and be willing to drive own vehicle.
- Must have proficiency with computers and customer relationship management software.
- Must be available for a adaptable schedule, which will include weekends and/or evenings.

Key Responsibilities

- Participates in and adheres to continuous quality improvement standards.
- Performs duties and ensures Community Relations team are in compliance with all applicable Regulations and the Retirement Homes Regulatory Authority.
- Directs and manages the Community Relations team to drive occupancy and residence/brand awareness through a variety of sales and marketing initiatives.
- Reviews and manages Key Performance Indicators and monthly sales goals to ensure the Community Relations team is meeting expectations; provides Community Relations team with individual and/or group coaching and assistance with priorities areas.
- Conducts regular Sherpa audits to ensure accuracy and completeness.
- Leads business planning sessions to ensure a robust and comprehensive business plan quarterly that addresses all business needs.




- Leads the Competitive Analysis review to ensure that Community Relations team are familiar with the competitive set and that the information in the report is current and valid.
- Manages sales coverage schedule to maximize both in house and in community activities and provide 7 day a week coverage.
- Markets residential suites and apartments in accordance with established sales procedures to ensure occupancy targets are met.
- In conjunction with the General Manager, responsible for the recruitment and hiring of a dynamic sales team.
- Provides on-boarding and orientation, as well as performance management of Community Relations team members. Ensures team members are engaged and focused on sales.
- Responsible for the management of department expenses within budget and ensuring General Manager is kept up to date with all variances and projections.
- Assists the Community Relations team with their daily tasks and activities as outlined below:
- Develops both new and existing potential resident contacts through a structured marketing and follow-up program.
- Facilitates and ensures a smooth transition for new residents
- Prepares and processes Residency Agreements accurately.
- Reviews the Care Home Information Package (CHIP) or any other service documents with resident.
- Schedules pre move-in health-care assessments with the Health and Wellness Manager or designate.
- Co-ordinates move-ins and room preparation.
- Provides and explains Resident Information Package, Resident Handbook and conducts post move-in tour and visit with each new admission.
- Collects and forwards pertinent information to other departments.
- Co-ordinates both internal and external public relations activities to ensure the Comp

📌 Director of Community Relations (Mississauga)
🏢 Verve Senior Living
📍 Mississauga