Join Our Team as a Social Media Strategist at Atlantic Lottery

Reporting to the Manager, Creative & Content Strategy, the Social Media Strategist is responsible for shaping and growing Atlantic Lottery's social media presence across corporate, brand, and product channels. This role develops and executes social media strategies that strengthen brand awareness, engage audiences, and support business objectives.

In this 18-month term, you will be working closely with marketing, communications, creative teams, and external partners. The Social Media Strategist creates compelling content, fosters meaningful audience engagement, and uses performance insights to continuously optimize results. This is an exciting opportunity for a strategic and creative professional who is passionate about storytelling, social trends, and building strong digital communities.

Why Join Our Team?

- Help shape the social presence of one of Atlantic Canada's most recognized brands and connect with audiences across the region.
- Join a cooperative team of marketers, communicators, and creative professionals who are passionate about delivering exceptional experiences.
- Bring innovative ideas to life through engaging campaigns, content, and digital storytelling.
- Influence business decisions and brand growth through audience insights, emerging trends, and social media expertise.

Application Deadline : October 9, 2026

Qualifications

Education and Experience

- Post-secondary education in Marketing, Communications, Public Relations, or a related field. Equivalent combinations of education and experience will be considered.
- 5+ years of experience in social media, digital marketing,



communications, content marketing, or a related field
- Experience developing and executing social media strategies and managing social media channels for a brand, organization, or agency
- Experience creating and delivering engaging content across digital and social media platforms
- Experience analyzing performance metrics and using insights to optimize content and audience engagement
- Must be 19 years of age or older and reside in Atlantic Canada.

Professional Skills

- Strong understanding of social media platforms, audience behaviors, emerging trends, and industry best practices
- Exceptional storytelling, copywriting, and content planning skills
- Proficiency with social media management, monitoring, and analytics tools
- Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
- Excellent communication, collaboration, and relationship-building skills
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment

Assets

- Experience working with external agencies, vendors, or creative partners
- Experience supporting brands in a regulated industry
- Experience with photography, video production, or other digital content creation




- Bilingualism in English and French.

Work Location & Flexibility

This role may be based out of one of our Atlantic Canadian offices: Moncton, NB; Dartmouth, NS; or St. John's, NL.

- During probation : Full-time, in-office (Moncton preferred for onboarding)
- After probation : Choice of full-time in-office or hybrid (2-3 days per week onsite)

Compensation

- Salary Band : $75,200 - $122,200
- Expected Hiring Range : $79,900 - $82,000 (based on experience, skills, market conditions, and internal equity)

AL Benefits

- Extended health coverage (medical, dental, vision)
- Basic life insurance and disability coverage
- Defined Benefit Pension Plan
- Three weeks' vacation annually (pro‑rated), 13 paid statutory holidays, and a vacation purchase program
- Wellness support, including wellness programs, 3 personal care days, and a 24/7 Employee & Family Assistance Program
- Two paid volunteer days per year
- Career advancement opportunities

Recruitment Process

We've made meaningful enhancements to our hiring practices in recent years. Our typical recruitment process includes:

- Two in‑person interviews
- An assignment and/or scenario‑based questions
- Behavioral or cognitive assessments
- Verification of relevant certifications (as applicable)

All interviews are conducted in English, our primary working language, unless otherwise specified.

Only those selected for an interview will be contacted. Successful candidates will undergo reference checks and a mandatory criminal background check. Additional financial, educational,

📌 Social Media Strategist – 18-Month Term (Moncton)
🏢 Atlantic Lottery
📍 Moncton