Senior Director, Marketing & Communications

Job Category: Top Aces Inc.

Requisition Number: SENIO001706

- Posted : October 19, 2026
- Full-Time
- Remote

Locations

Showing 1 location

Canada

Description

Founded in 2000 by three former Royal Canadian Air Force (RCAF) CF-18 fighter pilots who identified an opportunity to improve military readiness training, Top Aces has since established itself as the world leader in contracted adversary air (ADAIR) services and joint terminal attack controller (JTAC) training.

We pride ourselves on our unblemished safety record, having flown an industry leading 130,000+ hours of operational training without accident in support of customers worldwide, including Canada, the U.S., Germany, and multiple other NATO allies and international partner nations.

Our vision is to be the most trusted provider of cutting-edge defense training solutions, continuously elevating standards in an industry where "Experience Matters." This commitment to innovation and technology ensures we remain adaptable, training allied militaries to succeed against evolving threats.

Top Aces’ dynamic team contributes to delivering on our purpose of training the next generation of combat leaders by living our values of Service, Integrity, Excellence, and Together every day

Join our team

Position Summary

The Senior Director, Marketing & Communications is responsible for developing and leading Top Aces' marketing, brand, and communications strategy. The role leads a team of marketing and communications professionals and ensures that the company's messaging, brand presence, employee communications,



and external profile support corporate priorities and business growth.

The position also provides strategic oversight of government relations activities through the direction and management of external Government Relations advisors. The Senior Director establishes priorities, aligns advisor activities with business objectives, monitors performance, and coordinates internal support for advisor-led advocacy and stakeholder engagement initiatives. The role is not intended to execute day-to-day lobbying activities.

The Senior Director serves as a trusted advisor to executive leadership on marketing, reputation, executive communications, media relations, employee communications, brand positioning, and strategic stakeholder engagement.

Key Responsibilities

Marketing Strategy & Brand Management

- Develop and execute a global marketing strategy for showcasing the company’s capabilities in line with corporate priorities, growth objectives, and business development needs.
- Lead brand positioning and ensure consistent use of approved brand standards across the business, regions, channels, and external materials.
- Oversee the development of marketing campaigns, presentations, digital content, videos, advertising, promotional materials, and customer-facing collateral.




- Lead the strategy for corporate events, trade shows, conferences, partnerships, and sponsorships.
- Partner with Business Development and executive leadership to support customer pursuits and strategic initiatives.
- Monitor market trends, audience insights, competitor activity, and emerging opportunities to strengthen positioning and campaign effectiveness.

Internal Communications

- Develop and execute an internal communications strategy that supports employee engagement, culture, organizational alignment, and change initiatives.
- Lead the preparation of executive messages, employee announcements, leadership updates, All Employee Calls, and communications for major corporate initiatives.
- Advise leaders on communication approaches for organizational changes and employee-facing initiatives.
- Measure the reach and effectiveness of internal communications and continuously improve channels and content.

External Communications & Media Relations

- Develop and implement an external communications strategy to strengthen Top Aces' visibility, credibility, and reputation.
- Lead the preparation of corporate messaging, press releases, media statements, website content, social media, corporate announcements, and executive communications.
- Lead media relations and manage relationships with relevant industry and business media.
- Support senior leaders with interviews, speeches, presentations, strategic messaging, and public-facing engagements.
- Lead crisis communications planning and coordinate communications responses during business-critical situations.
- Ensure

📌 Senior Director, Marketing (Canada)
🏢 Top Aces
📍 Canada