About Felix

Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians.

Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne, longevity and more.

Website: https://www.felixforyou.ca/

The Role

Millions of Canadians are waiting. Waiting for a family doctor, for a specialist, for a prescription refill, for someone to take their health seriously. Felix exists so they don't have to. Your job is to make sure every Canadian knows that, believes it, and chooses us.

This is one of the biggest brand jobs in Canada right now. You'll own the Felix brand and how we position and launch everything we build, at the moment Felix goes from fast-growing challenger to the name in Canadian healthcare. We're investing seriously in brand for the first time, across TV, digital, audio, out-of-home, social, PR and experiential, and we expect that investment to earn its keep: more Canadians who know us, trust us and choose us, and a performance engine that gets more efficient because the brand is working.

Be explicit-eyed about one thing: this is a strategic seat and a very hands‑on one. You personally own and drive our flagship integrated marketing campaigns (IMCs), end to end. You write or co‑write the brief, run the agency, make the creative calls, build the plan, chase the dates, and land it in market on time and measured.



You'll set the 18-month brand vision in the morning and be in the edit suite in the afternoon. If you want to direct from 30,000 feet and hand the work to others, this isn't your role. If you love being accountable for both the idea and the outcome, keep reading.

You'll also lead Product Marketing, including our Director, Product Marketing & Editorial, so the story we tell in a TV spot and the story a patient reads on our site, in their inbox and in the app is one story. Our next wave of product launches will be some of the most important in Canadian digital health. You'll decide how they look, sound and feel, and why someone chooses Felix.

You Will

- Own and Drive Our Flagship IMCs, End to End: You are the accountable lead on our biggest brand moments of the year, including our January campaign, Canada's busiest season for health decisions. Write the inspiring brief, run the agency relationship, make the creative calls with conviction, partner with our Growth lead on ATL media plans, build the integrated plan across distribution channels, and rally cross-functional teams to land it in market on the date we set. Every IMC launches with a measurement plan agreed up front, and closes with an honest read on what worked.

- Set the Brand Strategy and Calendar:



Own an insight-driven brand strategy and an 18-month integrated marketing calendar that ladders up to the business plan, across categories and audiences. Make the hard choices on where we show up, where we don't, and why.

- Have Product Marketing GTM roll up to you: We have an awesome Director rolling into you who owns the Product Marketing & Editorial function and go-to-market for our biggest product bets. Help support this individual to take product positioning from undifferentiated to unmistakable, starting with weight loss. Integrate product marketing elements into our Brand IMCs and partner with Product, Clinical and R&D; so launches are timely, differentiated, and ready on day one across Dotcom, Lifecycle, Paid and Creative.

- Make Brand Accountable to the Business: Own the brand budget and the numbers behind it. Track brand health (awareness, consideration, trust) alongside partnering with our Head of Growth on conversion and cost per acquisition. Partner with Growth, Creative, Marketing Analytics and Finance on brand lift, incrementality and media mix modelling, so brand investment is a decision we can defend, not a leap of faith.

- Build Earned Reach and Cultural Relevance: Lead PR, influencer and creator programs, brand partnerships and experiential. Turn Felix data, patient stories and clinical expertise into moments that earn attention and trust.

- Do Brave, Distinctive Work in a Regulated Category: Our category is crowded with brands saying the same thing. Push for creative that is emotionally resonant and unmistakably Felix, while working hand in hand with Compliance, Medical and Legal within Canada's rules on advertising health services and prescription treatments. Great constraints make great work.

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📌 Sr. Director, Brand (Canada)
🏢 Felix
📍 Canada