POSITION: Senior Director, Growth & Partnerships EMPLOYMENT TYPE: Full-time Permanent REPORTS TO: President & CEO DIRECT/INDIRECT REPORTS: TBD We're the Canadian Health Food Association, aka CHFA. And we're certified as a "Great Place to Work®” Help shape the future of Canada's natural, organic and wellness industry. The Canadian Health Food Association (CHFA) is Canada's largest trade association dedicated to natural, organic and wellness products. We bring together the companies, people and ideas that help Canadians live healthier lives. As we embark on an ambitious three-year strategic plan, we're looking for a commercially driven, relationship-focused leader to help us strengthen industry partnerships, create new business opportunities and grow the impact of CHFA. The Senior Director of Growth & Partnerships will play a key role in advancing CHFA's commercial growth strategy. This is an opportunity for an experienced business development leader who combines strategic thinking with strong execution, thrives on building meaningful industry relationships and knows how to turn opportunities into results. The Opportunity Reporting to the President & CEO and serving as a member of CHFA's senior leadership team, you will lead strategic commercial partnerships, sponsorship development, key account relationships and new revenue opportunities. You'll work closely with leaders across the organization to build commercially successful partnerships that deliver value for CHFA, our members and the broader industry. This role is about more than generating revenue. It's about building lasting relationships, understanding what businesses need to succeed and identifying opportunities that support the growth and competitiveness of Canada's natural, organic and wellness sector.

What You'll Do
1. Drive commercial growth
• Develop and execute strategies to grow sponsorship, partnership and other commercial revenue.
• Identify new business opportunities that align with CHFA's strategic priorities.
• Lead the sales pipeline, revenue forecasting and performance against commercial targets.
• Evaluate and develop new revenue opportunities, business models and commercial offerings. 2. Build strategic partnerships
• Cultivate strong, long-term relationships with manufacturers, retailers, suppliers and other industry partners.
• Lead negotiations for major sponsorships, customized partnerships and multi-year commercial agreements.
• Develop partnerships that create measurable value for both CHFA and its partners.
• Identify opportunities to expand and strengthen existing commercial relationships. 3. Lead key accounts and Joint Business Planning
• Build trusted relationships with priority industry partners and senior decision-makers.
• Develop Joint Business Plans that identify shared objectives, growth opportunities and measurable outcomes.
• Take a consultative approach to understanding partner needs and creating solutions.
• Coordinate across CHFA to deliver a seamless, high-quality partner experience. 4. Bring new opportunities to life




• Collaborate with internal teams to develop commercially viable programs, services and partnership opportunities.
• Identify ways to support emerging businesses, strengthen industry connections and expand market opportunities.
• Help translate CHFA's strategic priorities into sustainable revenue opportunities.
• Use market insights, commercial data and industry relationships to inform new initiatives. 5. Lead and collaborate
• Establish clear objectives, accountability and a results-oriented sales culture.
• Work collaboratively with CHFA's Events, Membership & Community, Marketing, and other teams.
• Contribute to organizational strategy and decision-making as a member of the senior leadership team. What You Bring
• We're looking for a leader who combines commercial expertise with strong relationship-building skills and a collaborative approach. You bring:
• Significant progressive experience in business development, strategic partnerships, sponsorship sales, key account management or related commercial leadership roles.
• Demonstrated success generating revenue, developing new business opportunities, negotiating complex commercial arrangements, and achieving sales targets.
• Experience managing major accounts and developing long-term commercial relationships, including consultative selling and Joint Business Planning.
• Strong commercial and financial judgment, including pricing, revenue forecasting, profitability, business cases, and evaluation of return on investment.
• Ability to translate organizational strategy, industry needs, and market opportunities into practical, revenue-generating initiatives.
• Demonstrated experience leading and developing sales or business development teams, establishing performance expectations and maintaining pipeline discipline.
• Strong negotiation, communication, presentation and relationship management skills, with credibility among senior industry executives.
• Ability to work effectively across functions, balance competing priorities and develop commercial commitments within operational and resource constraints.
• Experience using customer relationship management systems, sales data and performance reporting to guide decisions and improve results.
• Knowledge of association or member-based environments and the natural, organic and wellness products industry is an asset.
• French-language communications skills are an asset. What Success Looks Like
• In this role, you'll make a measurable contribution by:
• Growing sponsorship, partnership and strategic commercial revenue.
• Building and expanding high-value, long-term industry relationships.
• Developing a strong,



sustainable pipeline of commercial opportunities.
• Creating partnerships and new business opportunities that support CHFA's strategic direction.
• Building a collaborative, high-performing commercial function.
• Helping CHFA deliver greater value to the industry we serve. Why Join CHFA? At CHFA, our mission is to get more healthy living products into the hands of more Canadians. You'll join a collaborative, purpose-driven organization with an opportunity to influence the future of an evolving industry. As a senior leader, you'll have the opportunity to help shape CHFA's next chapter, build meaningful partnerships across the industry and contribute directly to our long-term growth and impact. Life at CHFA Our people are incredibly important to us and we are proud to be recognized as an employee-validated great workplace by Great Place to Work®. On top of a generous salary, we are happy to offer the following

benefits:
• Hybrid work setting and flexible

working hours
(primarily remote-based)
• Competitive bonus structure
• RRSP matching program up to 5%
• Wellness benefits including: medical, dental, wellbeing resources, Employee Assistance Program and Health Spending Account, $750 annual “Healthy Mind and Body Account” to support wellness, fitness, and personal development
• Paid vacation plus eight (8) paid personal days
• Summer hours (May-September)
- 4-day long weekends
• Holiday closure (Christmas
- New Years)
• Paid community volunteering time
• Educational resources and financial support to access the training you want.

How to Apply
If you possess the necessary qualifications and are interested in this position and working with our wonderful team, please submit your resume and cover letter to [email protected]. We look forward to hearing from you Accommodations and Accessibility CHFA is committed to fostering an inclusive and accessible workplace. We welcome applications from qualified candidates and will provide accommodation throughout the recruitment process upon request. Inclusion At CHFA, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of providing excellent quality and care in our services and products. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities. We thank all candidates for their interest in joining our team. Only those selected for an interview will be contacted. We also thank the recruitment and talent acquisition industry for their interest but ask not to be contacted at this time. Note: This

job description
may be changed at any time to include new responsibilities and tasks, or change existing ones as management deems necessary. Application Deadline: November 6, 2026

📌 Senior Director, Growth (Canada)
🏢 Canadian Health Food Association
📍 Canada