Lead integrated marketing for Ancestry in Canada, combining brand strategy and performance media through remote work with occasional office attendance.
This 12-month maternity-cover contract suits a Senior Integrated Marketing Manager with 8+ years in integrated marketing, media strategy, and campaign execution. You will connect brand and performance activity across the customer journey, from awareness through acquisition. The work combines strategic thinking, hands-on delivery, data analysis, and collaboration across Canada, the UK, and the US.
Key Responsibilities:
- Lead integrated campaigns across Canada's full customer journey
- Oversee external media and creative agency relationships
- Monitor KPIs and optimize campaigns using data insights
- Manage budgets and deliver campaigns against objectives
- Align local activities with global marketing strategies
Requirements:
- 8+ years of marketing experience
- Experience managing agencies and cross-functional stakeholders
- Understanding of brand-building and performance marketing
- Experience using analytics and marketing KPIs
- Bachelor's degree and solid project management skills
Bring integrated marketing, media strategy, and campaign optimization expertise to Ancestry's Canada marketing activities and customer journey.