Job Description
Hybrid
- This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa or Markham Elevation Centre at least three times per week.
Reporting to the National Marketing Manager – Chevrolet Cars & Crossovers, the Marketing Segment Manager (MSM) – Chevrolet Crossovers monitors and analyzes market dynamics to develop and coordinate strategic plans and marketing initiatives.
This role will support the holistic Brand portfolio of ICE vehicles along with the Brand’s Electric Vehicle portfolio for Chevrolet Crossovers.
Key Responsibilities
Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand HealthWork closely with the Brand Advertising & Communications Team to develop comprehensive marketing plansWork closely with Cadillac, Chevrolet, Buick and GMC Marketing Segment Manager counterparts to ensure strategic showroom alignmentPerform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive workplace, product packaging, pricing and volume.
Develop strategic and concise brand plans and support the Brand Advertising & Communications team with agency briefsAssist in the execution of flawless product launchesLaisse and support the PR Communications team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & DrivesDevelop impactful sales,
marketing and training tools for field staff and dealer personnelDevelop and present retail incentive plans and proposals for product lines as part of the monthly retail planning process (RPM)Be a subject matter expert on all vehicles within the Brand product portfolioAssist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategyBuild relationships and interface with the US Marketing Teams to collaborate and understand strategic alignment opportunities on an ongoing basisDevelop unique Canadian brand positioning as requiredRequired Skills and ExperiencePost Secondary Education requiredUniversity degree (Bachelor of Commerce / Business with major in Marketing an asset)5+ years of relevant/similar experienceDemonstrated strong communication and collaboration skillsDemonstrated interpersonal skills and ability to lead and influence various groups and levelsDemonstrated strong organization & analytical skillsDemonstrated ability to lead and manageDemonstrated strength in Microsoft office
- Excel and PowerPointWillingness to travelPreferred Skills and ExperiencePrevious field sales experience considered an assetPrevious marketing experience considered an assetBilingual (English/French) considered an assetBenefits:The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
Healthcare, dental and vision benefits including health care spending