Company description

Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of collaborative and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.

Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since the mandate's launch in 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job, an initiative designed to work with Canada's largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry.

Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Publicis Sports & Entertainment), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM), MSL Canada/North Strategic (North Strategic, MSL Canada, Notch Canada) and Publicis Sapient.

Overview





The Product Lead will define and drive the roadmap and execution of a product composed of intelligent micro‑services, data pipelines, media processing workflows, and interconnected APIs. This role is responsible for translating business goals and user needs into clear, actionable product direction, ensuring our AI tools deliver measurable value to teams and clients.

You will work closely with Technology, Delivery, Data/ML, Design, our executive team and external partners to shape what gets built, why it matters, and how it drives outcomes. You’ll ensure the product evolves with a strong point of view and a consistently high bar for quality, usability, and performance.

What Success Looks Like (First 6 Months)

- A clear and validated product that aligns with business goals and internal user needs.
- A well‑organized backlog and roadmap that provide structure to all build work‑streams.
- Strong collaboration rhythms in place with Technology, Delivery, and executive stakeholders.
- Early features released with measurable value demonstrating user adoption, improved workflow efficiency, or media/data quality gains.
- Continuous feedback loops established, informing future releases and enabling rapid iteration.

Responsibilities

Team Leadership & People Management

- Lead and manage a team of Product Managers, providing mentorship, guidance, and performance feedback.
- Foster a culture of innovation, accountability,



and continuous improvement within the product organization.

Product Vision & Strategy

- Define and communicate the product strategy across multiple product lines.
- Build and maintain a long‑term roadmap that sequences feature development across agents, data systems, media tools, and integration layers, while ensuring alignment of priorities across product teams to deliver cohesive solutions.
- Partner with business stakeholders to define requirements and translate complex workflows, media ingestion, data processing, agent logic, analytics into explicit requirements and acceptance criteria.
- Establish success metrics, KPIs, and measurement frameworks that track product performance, user value, and business impact.

Backlog Ownership & Requirements

- Own and define the product backlog, ensuring all user stories are clear, prioritized, and aligned to the product strategy.
- Translate complex technical workflows: data ingestion, agent orchestration, media processing, analytics into actionable requirements and acceptance criteria.
- Continuously balance feature scope, usability, technical feasibility, and business impact for high‑value outcomes.
- Define release goals/intentions, manage trade‑offs, and ensure backlog readiness to support an iterative and dependable delivery.

Cross‑Functional Collaboration

- Partner with the Technology & Data leads to validate feasibility, trade‑offs, sequencing, and architectural fit.
- Support team members through clear guidance, regular check‑ins, and proactive removal of roadblocks to maintain momentum and quality delivery.
- Work with the Delivery

📌 Product Lead (Toronto)
🏢 Publicis Groupe
📍 Toronto