Senior Digital Commercial Manager – Toronto, Ontario

Job Location TORONTO GO

Digital commerce is one of P&G;’s fastest-growing channels and a critical growth area for our business. We are looking for a Senior Digital Commercial Manager to join our Toronto, Ontario organization and help build the future of digital commerce with us. Being a Senior Digital Commercial Manager at Procter & Gamble means being a total business owner: envisioning the future of digital commerce in the short and longer term, and bringing the agility, grit and passion to test and learn the path forward to breakthrough growth. This is a high-impact, high-visibility role that involves working across multiple P&G; business teams and with external partners. You will turn consumer, shopper and customer insights into strategies that deliver results. The ideal candidate has digital commerce experience, works collaboratively, can effectively influence others, brings a growth mindset, and has a passion for working in a fast-paced, agile environment. In this role, you will play a critical role in delivering $ sales and new user growth through strategic ownership of 12‑month winning Advertising to Commerce plans across a P&G; Category’s portfolio of brands. You will guide the strategy behind our brands by developing breakthrough marketing plans, driving innovation, and elevating digital commerce. You will create and execute comprehensive digital strategies for key retailers, focusing on online content, product assortment, search optimization and media planning, to drive growth and engagement for multi-million-dollar brands. Join us as we continue to expand our digital commerce and business. We are looking for Senior Digital Commercial Managers to join our Toronto Office as soon as possible.

Key Responsibilities





- Full-Funnel Digital Strategy: Shape digital commerce priorities across the full marketing funnel, including awareness, consideration, and conversion in collaboration with media teams. Translate business goals into transparent digital strategies that can flex across channels, customers, platforms, and evolving business needs. Includes proactive LLM strategy.
- Customer & Channel Digital Growth: Partner with customer teams, retailer partners, distributor partners, and internal stakeholders to identify and recommend digital growth opportunities across priority customers and channels.
- Digital Commerce Strategic Leadership: Lead digital growth initiatives that may include eContent, digital shelf, paid search, retailer search, retailer media, social, email, digital merchandising, and other customer-facing digital tactics. Scope may flex over time based on business priorities, customer needs, and where the greatest growth opportunities exist.
- Performance Measurement & Optimization: Uses real time data, advanced analytics, and cross functional partnership to drive profitable growth and best in class digital execution. Partner with media teams on social media metrics.
- Digital Enablement & Capability Building: Create scalable guidance, tools, best practices, and recommendations that help customer teams and internal partners better understand and activate digital opportunities.



Support the organization in building stronger digital commerce capabilities over time.
- Test & Learn Leadership: Identify emerging digital opportunities, pilot new platforms, technologies, retailer capabilities, and measurement approaches to accelerate business growth. Recommend where successful initiatives should be scaled across the business.
- People Management (may vary by role): Manage a direct report, setting direction, providing coaching & guidance, and developing skills and capabilities in line with core Manager of Others responsibilities.

Principales responsabilités

- Stratégie numérique sur l’ensemble de l’entonnoir marketing : Définir les priorités du commerce numérique à travers l’ensemble de l’entonnoir marketing, y compris la notoriété, la considération et la conversion, en collaboration avec les équipes médias.
- Traduire les objectifs d’affaires en stratégies numériques claires pouvant s’adapter aux différents canaux, clients, plateformes et besoins d’affaires en évolution.
- Comprend également l’élaboration proactive de stratégies liées aux grands modèles de langage (LLM).
- Croissance numérique des clients et des canaux : Collaborer avec les équipes clients, les partenaires détaillants, les partenaires distributeurs et les parties prenantes internes afin d’identifier et de recommander des occasions de croissance numérique auprès des clients et canaux prioritaires.
- Leadership stratégique en commerce numérique : Diriger des initiatives de croissance numérique pouvant comprendre le eContent, le digital shelf, la recherche payante, la recherche chez les détaillants, les médias détaillants, les médias sociaux, le marketing par co

📌 Senior Integrated Digital Commerce Manager (Toronto)
🏢 Procter & Gamble
📍 Toronto