Own category strategy, P&L;, and go-to-market execution at Open Farm in Toronto through a structured hybrid work model.

As Senior Brand Manager, you will manage a premium pet food category end to end. Build category plans, portfolio strategies, and commercial models while partnering across Sales, Finance, Creative, Innovation, and channel teams. Use insights, Excel, and syndicated data to guide decisions.

Key Responsibilities:

- Manage category plans, insights, and channel growth opportunities
- Own revenue, margin, forecasts, ROI, and marketing investment
- Build price pack architecture and portfolio guardrails
- Lead launches from concept through post-launch learning
- Align cross-functional teams through clear, insight-led briefs

Requirements:

- Five-plus years in CPG or category management
- Hands-on P&L;, budget, and forecast ownership experience
- Experience building category plans and portfolio strategies
- Primary role in at least two launches
- Robust Excel, analytical, writing, and presentation capabilities

Bring commercial ownership, consumer insight, and cross-functional leadership to Open Farm’s premium pet food business in Toronto.

📌 Senior CPG Brand Manager Toronto
🏢 Open Farm
📍 Toronto