About the Role Arc’teryx is looking for a

Senior Director, Global Sports & Partnership Marketing

to define and lead the long-term vision, strategy and execution of its global Sports Marketing program, including the Global Athlete Team, Partnerships, Academies and Community initiatives.

Founded by climbers in the Coast Mountains of British Columbia, Arc’teryx has always been driven by solving problems for mountain athletes pushing the limits of what’s possible. This role plays a critical part in protecting that heritage while shaping the brand’s future growth across Climb, Snow and Trail.

You’ll lead the development of global athlete and partnership strategies, strengthen relationships with guides, search and rescue organisations, ambassadors and outdoor communities, and create meaningful opportunities for the brand to connect with people around the world.

Working closely with Regional Marketing leaders, the Global Brand Team, Product, Creative, Communications and external partners, you’ll ensure global strategies translate into relevant, impactful programs at a local level.

This is a senior leadership chance to build a world-class Sports Marketing organisation, develop scalable operating models and strengthen Arc’teryx’s position as a leader in outdoor sport and culture.

The role is ideally based at the North Vancouver office, with hybrid working available.

Key Responsibilities Global Sports Marketing Strategy & Leadership

Define and lead the global vision and strategy for Athlete Marketing, Partnerships, Academies and Community programs.

Develop global playbooks, operating models and frameworks that integrate Sports Marketing into brand strategy, demand creation and go-to-market activities.





Build and lead a world-class Sports Marketing organisation, including team development, leadership capabilities, succession planning and organisational design.

Establish consistent global standards while allowing regional teams to deliver locally relevant programs.

Partner with Regional Marketing leaders and the Global Brand Team to align strategies, resources and execution across markets.

Lead executive-level planning, strategic discussions and board-level communications relating to Sports Marketing performance and future direction.

Protect the Arc’teryx brand heritage, values and connection to mountain culture.

Athlete Marketing & Development

Develop and manage a cohesive global athlete strategy across Climb, Snow and Trail.

Oversee athlete identification, recruitment, development, services and lifecycle management.

Partner with Activity Leads and Athlete Team Captains to strengthen the Global Athlete Team.

Build meaningful relationships with athletes, guides, ambassadors and outdoor communities.

Ensure athlete insights and experiences contribute to brand storytelling, product innovation and community engagement.

Work closely with Product and Advanced Concept teams to integrate athlete feedback into product development and innovation.

Partnerships & Brand Experiences





Define and execute the global partnerships strategy, building high-impact relationships with organisations, federations, guides, search and rescue teams, ambassadors and major events.

Identify and develop partnerships that strengthen brand authority, cultural relevance and community impact.

Evolve and scale Arc’teryx-owned global events and brand experiences.

Oversee the strategic development of Arc’teryx Academies and Community programs.

Build scalable operating models that support consistent delivery of high-quality experiences across international markets.

Represent Arc’teryx at global industry forums, major events and strategic partner engagements.

Strengthen relationships with core outdoor communities and cultural leaders.

Brand Storytelling & Content

Lead the content strategy for global Sports Marketing and Partnership programs.

Work with Brand, Creative, Communications and regional teams to bring athlete, partnership and community stories to life.

Ensure authentic stories are captured, developed and amplified across global campaigns and marketing channels.

Integrate athletes, partnerships, academies and community initiatives into brand campaigns and product storytelling.

Develop storytelling opportunities that reinforce Arc’teryx’s technical credibility, mountain heritage and cultural relevance.

Commercial Performance & Investment

Own the global Sports Marketing investment strategy and performance framework.

Ensure athlete, partnership and community investments contribute to measurable brand equity, cultural relevance, community impact and commercial outcomes.

Manage budgets, business plann

📌 Senior Director, Global Sports (Winnipeg)
🏢 This Is Never Work
📍 Winnipeg