Reports To: Director of Marketing and Business Development

Work Arrangement: On-site

Employment Type: Full-time, Permanent

Salary: CAD $100,000–$115,000, based on experience

ABOUT EXCELSENSE TECHNOLOGIES

ExcelSense Technologies is a Vancouver-based industrial technology company that designs and manufactures patented self-cleaning camera and optical sensor systems for harsh operating environments.

Our technology is used internationally across mining, heavy equipment, autonomous systems, defence, and other industrial applications. As ExcelSense continues to grow globally, we are strengthening our in-house marketing capabilities to support our next stage of growth.

THE OPPORTUNITY

We are looking for a results-driven Demand Generation Manager to help execute and scale ExcelSense's demand generation program globally.

You will develop integrated campaigns that engage priority accounts, generate qualified opportunities, and move buying groups through long, complex B2B sales cycles.

This hands-on generalist role focuses on demand generation strategy and execution, account-based marketing (ABM), paid acquisition, HubSpot lifecycle optimization, and pipeline performance.

You will develop campaign content and support the commercial direction of organic growth, collaborating as needed with our existing search engine optimization (SEO) and answer engine optimization (AEO) contractor and specialist design and web resources.

You will work closely with Sales, Engineering, and leadership to translate technical expertise and market opportunities into effective marketing programs.

Success is measured by pipeline generated, opportunities influenced,



and engagement from target accounts, not activity volume.

KEY RESPONSIBILITIES

The responsibilities outlined below represent the key areas of focus for this role and are not exhaustive. Responsibilities will be introduced in phases, with priorities established in collaboration with the Director of Marketing and Business Development based on ExcelSense’s business needs, available resources, and growth objectives. As ExcelSense continues to grow, priorities and responsibilities may evolve based on business needs, market opportunities, and team requirements.

Integrated Demand Generation & Account-Based Marketing

- Develop and execute integrated demand generation campaigns aligned with revenue goals, priority industries, products, and markets.
- Own paid acquisition across Google Ads, LinkedIn Ads, and retargeting; manage budgets and optimize campaigns for qualified opportunities and pipeline efficiency.
- Test and optimize messaging, audiences, offers, and conversion paths to improve performance and pipeline contribution.

Content Writing & Campaign Messaging

- Write campaign copy, landing-page messaging, nurture content, technical articles, case studies, product materials, and other marketing content, with input from subject-matter experts as needed.




- Set campaign content priorities, briefs, and messaging aligned with target accounts, buying groups, and the buyer journey.
- Partner with Engineering, Sales, customers, and subject-matter experts to ensure technical accuracy and translate product capabilities into transparent commercial value.
- Support the commercial direction of organic growth, collaborating with the existing SEO/AEO contractor as needed for specialist strategic input and execution.
- Support external communications and public relations strategies, including press releases, news announcements, industry award entries, and executive thought leadership programs as needed.

Email Marketing and Marketing Automation

- Manage and optimize HubSpot to support demand generation, lifecycle management, and conversion performance.
- Design and optimize segmentation, nurture sequences, workflows, forms, landing pages, lifecycle stages, and lead routing.
- Develop email marketing programs that support lead nurturing, product campaigns, webinars, events, and long B2B sales cycles.
- Define tracking, attribution, routing, and CRM data-quality requirements so campaign and account engagement can be connected to the pipeline.
- Work with Sales to improve lead qualification, handoff, follow-up, and lifecycle conversion.

Event & Webinar Demand Generation

- Own the demand generation strategy for trade shows, conferences, and webinars, prioritizing target-account engagement and pipeline across a planned calendar.
- Initially lead trade show operations and logistics with supp

📌 Demand Generation Manager (Vancouver)
🏢 ExcelSense Technologies
📍 Vancouver