Are you a motivated automotive sales leader who knows how to build a winning team, drive sales performance, and deliver an exceptional customer experience? We’re looking for an experienced, results-driven Automotive Sales Manager to lead our sales department and help take our dealership to the next level. This is an exciting opportunity for a proven leader who thrives in a fast-paced environment, enjoys developing people, and understands how to turn opportunities into results.

About the Role
As the Sales Manager, you will oversee the day-to-day operations of the sales department, lead and coach a team of sales professionals, and ensure the dealership consistently achieves its sales, profitability, and customer satisfaction goals. You will play a key role in developing sales strategies, managing inventory, improving processes, and creating a positive, high-performance culture.

Key Responsibilities
• Lead, motivate, and develop the sales team to achieve monthly and annual sales targets.
• Manage daily sales operations, including new and pre-owned vehicle sales.
• Coach sales consultants on prospecting, follow-up, customer engagement, negotiation, and closing techniques.
• Monitor sales performance, gross profit, key performance indicators (KPIs), and customer satisfaction metrics.
• Work with the finance and insurance team to support vehicle sales and maximize dealership profitability.
• Oversee sales opportunities, trade-in evaluations, deal structuring, and inventory merchandising.
• Ensure effective use of the dealership management system and customer relationship management (CRM) tools.
• Develop and implement strategies to generate leads, increase showroom traffic, and improve conversion rates.




• Maintain robust relationships with customers and resolve escalated concerns professionally.
• Collaborate with the General Manager and other department leaders to achieve dealership objectives.
• Ensure compliance with dealership policies, manufacturer standards, and applicable consumer protection regulations. Qualifications and Experience
• Previous experience in automotive sales, with sales management or leadership experience strongly preferred.
• A proven ability to meet sales targets and improve department performance.
• Strong leadership, coaching, communication, and negotiation skills.
• Solid understanding of automotive sales processes, vehicle appraisals, trade-ins, and deal profitability.
• Experience with CRM systems, dealership management software, and sales reporting.
• A customer-focused mindset with a commitment to professional and ethical sales practices.
• Strong organizational skills and the ability to manage competing priorities.
• A valid driver's licence and an acceptable driving record. Why Work for Bruce Honda:
• Supportive Team Culture: We pride ourselves on fostering a collaborative, supportive team environment.
• Career Growth Opportunities: We invest in your professional development for long-term success.
• Competitive Compensation and

Benefits:
We understand the value of your skills and hard work That's why

we offer
a competitive compensation package and a comprehensive benefits program.
• Work-Life Balance: We understand the value of maintaining a healthy work-life balance
• We thank all applicants for their interest; however, only qualified candidates will be contacted for interviews.
• We will accommodate the needs of qualified applicants on request, under the Human Rights Code in all parts of the hiring process.

📌 Automotive Sales Manager (Yarmouth)
🏢 Bruce Automotive Group
📍 Yarmouth