MARKETING LEAD - CUSTOMER GROWTH & RETAIL MARKETING

PERMANENT, FULL-TIME ON-SITE | SOUTH SURREY $25-$30 PER HOUR

West Coast Gardens is a destination garden centre in South Surrey offering plants, garden supplies, homedécor, workshops, events and seasonal experiences.

We are looking for a hands-on Marketing Lead who can help us grow the West Coast Gardens brand, better understand our customers, increase visits to the store and give customers stronger reasons to return.

Working closely with the Retail Operations & Marketing Manager, The Marketing Lead will help turn business priorities, customer insights and creative ideas into focuses marketing campaigns. This role will contribute ideas, help establish priorities and take ownership of carrying agreed strategies through execution.

This is a role for someone who understands both sides of good marketing; how it looks and feels to the customer, and whether it actually works.

You will oversee social media, email marketing, digital advertising, website marketing, loyalty marketing and in-store campaigns. Graphic design and content-production support is available, but you must have strong creative judgement and be able to set direction, maintain standards and recognize great work.

We are not looking for someone to produce a high volume of average work. We want someone who can identify what matters most and execute it exceptionally well.

THE OPPORTUNITY

West Coast Gardens has an established brand and customer base with significant opportunities to improve how we communicate,



how consistently our brand shows up and how effectively we use customer information to drive marketing decisions

The Marketing Lead will help shape how West Coast Gardens appears across social media, email, digital advertising, our website and the physical store while strengthening our loyalty program and customer marketing

You will become closely familiar with both our brand and our customer - What catches their attention, what inspires them, what they purchase, how frequently they visit and what could influence their next visit.

WHAT YOU WILL OWN

Brand, Social & Creative Direction

- Maintain a consistent and recognizable West Coast Gardens brand across social media, email, website, advertising and in-store marketing
- Set Direction and standards for social media content, including messaging, visual style, content mix and posting cadence
- Develop engaging content ideas that showcase our plants, products, people, events and seasonal experiences
- Work with Existing creative support to turn campaign objectives and ideas into strong customer-facing marketing
- Ensure photography, graphics, copy and campaign materials reflect the quality and personality of West Coast Gardens
- Balance promotional content with useful, inspiring and engaging content that gives customers a reason to follow and interact with the brand




- Review customer-facing marketing for brand consistency, accuracy and overall quality

Campaigns & Promotions

- Build and maintain the annual marketing calendar
- Lead seasonal campaigns, product launches, VIP promotions and major events
- Establish the objective, audience, message and measurement plan before major campaigns begin
- Develop campaign concepts and determine how they should come to life across different channels
- Coordinate campaigns across email, digital advertising, social media, the website and the physical store
- Carry priority campaigns from concept through execution and performance review
- Ensure campaigns feel coordinated and intentional rather than like separate pieces of marketing

Customer Growth & Retention

- Monitor customer retention and returning-customer activity
- Establish useful seasonal benchmarks using current and historical performance
- Identify meaningful customer groups and opportunities, including current, active, at-risk, inactive, lapsed and reactivated customers
- Use purchase behaviour, frequency and customer value to identify marketing opportunities
- Turn customer insights into practical campaigns designed to influence visits, transactions and retention
- Report what changed, why it mattes and what marketing action should happen next

Loyalty & Customer Targeting

- Lead the customer-facing execution and continued development of the West Coast Gardens Loyalty program
- Integrate loyalty across checkout, email, the website, social media and in-store communic

📌 Marketing Lead (Surrey)
🏢 West Coast Gardens
📍 Surrey