Why WestJet

At WestJet, we're transforming how guests experience travel across our products, services, digital experiences, and operations. As we continue to modernize our business, we're looking for experienced Business Analysts who can help shape and deliver meaningful change across some of our most strategic initiatives.

The Business Analyst, Experience plays a key role in large-scale cross-functional programs that improve guest experiences, drive operational effectiveness, and enable new business capabilities. Working across business, technology, operational, digital, and commercial teams, you will help define future-state experiences, translate business needs into actionable solutions, and support successful implementation.

Overview of the role

The Business Analyst, Experience is responsible for supporting the planning, design, and delivery of complex transformation initiatives. The role works closely with Program Managers, business leaders, operational teams, technology partners, and external vendors to understand business challenges, define future-state solutions, and ensure successful implementation.

This role requires strong analytical capabilities, business process expertise, and an ability to bridge business and technology teams. The successful candidate will be equally comfortable facilitating discovery workshops with frontline operational teams, documenting technical requirements, supporting agile delivery teams, and helping leaders make informed decisions.

Success in this role requires curiosity, critical thinking, strong stakeholder management skills, and a passion for improving guest and employee experiences.

Key Responsibilities





- Business Analysis & Solution Design
- Support experience transformation initiatives from discovery through implementation.
- Work with Program Managers, sponsors, and stakeholders to understand project objectives, scope, and desired outcomes.
- Gather, analyze, document, and validate business, operational, and technology requirements.
- Assess current-state processes, systems, and experiences while identifying opportunities for improvement.
- Develop future-state processes, workflows, business requirements, and operational designs.
- Create process maps, journey maps, business cases, requirements documentation, and solution recommendations.
- Translate business needs, assumptions, risks, and requirements into transparent functional and technical specifications.
- Evaluate impacts across guest experience, operations, technology platforms, people, policies, and processes.

- Stakeholder Management & Facilitation

- Facilitate workshops, working sessions, and discovery activities with stakeholders across the organization.
- Lead meetings with business, technology, operational, and external partner teams to advance project outcomes.
- Build alignment across stakeholders with diverse priorities and perspectives.
- Work collaboratively to identify and resolve issues, bottlenecks, and dependencies.




- Support governance activities through preparation of project documentation, reports, recommendations, and executive presentations.

- Technology & Delivery Support

- Partner closely with technology teams, vendors, architects, and delivery teams throughout implementation.
- Support agile and waterfall project delivery methodologies as required.
- Work with development teams to ensure requirements are clearly understood and solutions meet business needs.
- Support system testing, user acceptance testing, operational readiness, and implementation activities.
- Assist with issue resolution, change requests, risk identification, and ongoing delivery activities.
- Support perks tracking and measurement of business outcomes following implementation.

- Operational Transformation

- Assess impacts of proposed changes on frontline teams, guest touchpoints, and operational processes.
- Support process redesign activities across commercial, operational, and guest-facing functions.
- Help ensure solutions balance guest experience improvements with operational feasibility and business objectives.
- Contribute to change management and organizational readiness activities that support successful adoption.

Experience & Qualifications

- Required
- 3-7 years of experience in a Business Analyst, Process Analyst, Product Analyst, Consultant, or similar role.
- Demonstrated experience supporting technology-enabled transformation projects.
- Strong requirements gathering, process mapping, and business documentation skills.
- Experience facilitating workshops and requirements

📌 Business Analyst, Experience (Calgary)
🏢 WestJet Group
📍 Calgary