Development Full Time Vancouver, BC Hybrid $68,340 - $80,400 CAD per year

Take a Hike Foundation is seeking a Marketing & Communications Manager to become part of our Development Team. We are looking for a seasoned and skilled marketer and digital media expert to join a Development Team that describes themselves as "passionate, hard-working, collaborative, respectful, and flexible".

THE ORGANIZATION:

Take a Hike empowers youth who experience vulnerability to change the trajectory of their lives with a full-time mental health and emotional well-being program embedded in an alternate education classroom. Take a Hike engages youth with intentional, continuous clinical counselling, experiential land-based learning, and community. Our public school district partners provide high-quality education, and together, we empower youth with the skills and resilience they need to graduate high school, build healthy relationships, and achieve success - however they define it.

Reporting to the Director, Marketing and Communications and acting as their close operational partner, the Marketing & Communications Manager leads execution across three connected areas of impact: brand consistency, audience growth, and donor communications. You will translate strategy into campaigns, tools, and content that move the needle on visibility, donor and audience engagement, and Take a Hike's reputation as a leading voice in youth mental health.

A true marketer, the Marketing & Communications Manager directs work across teams and vendor partners to deliver content across Take a Hike's digital channels to its audience and community and owns the quality and consistency of that work.



This person will engage and inform the Take a Hike team with compelling content that supports donor engagement, community building, and reputation growth, building deep trust in Take a Hike Foundation. The ideal candidate has an analytical mindset, a love for creating content and community, and the judgment to lead a small but mighty function. They have the ability to thrive in a fast-paced, mission-driven environment. The Manager will stay ahead of digital marketing trends, hold a thorough understanding of audience engagement across channels, and bring a deep respect for best practices related to CASL and Take a Hike's Privacy Policy.

In their first year, the Marketing & Communications Manager will develop and lead a comprehensive digital marketing plan to grow Take a Hike Foundation's audience across all digital channels (social, website, email). They will work closely with the Director, Marketing and Communications to define KPIs and lead the analysis of digital channels, ensuring Take a Hike succeeds in donor engagement, lead generation, and brand trust.

KEY RESPONSIBILITIES:

Brand Consistency

- Champion consistent, donor-centric storytelling and brand voice across all campaigns and channels.
- Own website content, design, and user experience standards, ensuring information stays accurate, on-brand, and optimized for the audience.
- Manage vendor and agency relationships, writing transparent creative briefs and approving on-brand assets,



including video, digital ads, signage, print, and internal tools and templates.
- Graphic design and content production, using Adobe Creative Suite and other tools, to ensure a consistent look, tone, and quality across digital channels.
- Promote, protect, and enhance Take a Hike's reputation and brand through proactive media relations.
- Collaborate with the Director, Marketing and Communications on media strategy, monitoring coverage and identifying opportunities for response and thought leadership.
- Develop media materials and communication plans that reflect Take a Hike's brand and mission.
- Support third-party event organizers on event marketing and engagement, ensuring consistent use of the Take a Hike brand.

Audience Growth

- Develop and lead a comprehensive digital marketing plan to grow Take a Hike's audience across all digital channels, including social, website, and email.
- Set and manage KPIs, analytics, and reporting across digital channels in partnership with the Director, Marketing and Communications, to guide strategy and investment.
- Own paid and organic digital marketing strategy, including SEO, SEM, AEO, and social media advertising, optimizing spend and performance.
- Lead campaign project management, using calendars, briefs, and other tools to coordinate contributors, deliverables, and timelines.
- Pilot new formats, channels, and approaches to keep Take a Hike's storytelling fresh and distinctive, while staying true to organizational tone and mission.
- Analyze marketing and website data to optimize campaigns, the user journey, and conversion, translating findings into recommendations for future st

📌 Manager, Marketing (Vancouver)
🏢 Take a Hike Foundation
📍 Vancouver