The role of the Director, Programmatic is responsible for leading a programmatic business unit and ensuring its successful development and growth, from a business perspective and revenue perspective. This role includes the development of strong teams and successful client relationships. This individual will serve as a thought leader for the execution of world‑class programmatic and addressable media programs. The Director, Programmatic will collaborate with cross‑functional roles to deliver operational excellence.

Key Responsibilities

- Expert in the client’s business and builds trusted partnerships with all levels of client teams.
- Proven expert in programmatic media capabilities, including DSPs, DMPs, data‑driven buying strategies, and addressable media activation; ability to find best‑in‑class solutions for clients and stay up‑to‑date with emerging tools/tech solutions; ability to evaluate and integrate new platforms independently into our product suite.
- Oversee team development and client service to ensure all needs are met.
- Lead and mentor a team of professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire outstanding results.
- Serves as a high‑level resource for team members for advice and counsel.
- Build team structure and organize positions as necessary to meet the growing needs of the organization.
- Take part in revenue and partner forecasting and ensure that the business expectations are met.
- Recognizes and acts on opportunities to develop business with clients.
- Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency.




- Works with programmatic partners (DSPs, SSPs, data providers, ad verification vendors, 3rd party technology partners) to participate in quarterly business reviews and ensure that we are meeting/exceeding performance goals.
- Lead by example and play an active role in cultivating the culture of our organization.
- Cultivate strategic vendor and partner relationships to access alpha and beta opportunities, championing innovative programmatic solutions and ad formats that keep clients at the forefront of industry innovation.
- Provide strategic direction on presenting strategies/plans through to the client.
- Demonstrate thought‑leadership both internally and externally.
- Accountable for the achievement of goals and KPI’s for a portfolio of clients to ensure on‑time and complete delivery of campaigns.
- Remain up‑to‑date with new developments in the digital landscape and educate teams and clients as required.
- Collaborate with internal teams to test and adopt new processes/tools

Desired Skills & Experience

- Post‑Secondary education – University graduate and/or advertising/marketing college degree preferred.
- Minimum of eight (8) years’ experience in paid digital media, with significant hands‑on programmatic buying and strategy experience.




- Deep understanding of the programmatic ecosystem including display, video, CTV/OTT, audio, DOOH, eCommerce and addressable media channels.
- Strong understanding of trafficking and website tagging processes.
- Proficient with programmatic platforms and tools (e.g. DV360, The Trade Desk, Amazon DSP, LiveRamp, Samsung DSP, Bell Marketing Platform, Yahoo, Roku etc.).
- History of developing positive on‑going business relationships, focus on client service.
- Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.
- Proven experience delivering inspiring and persuasive presentations.
- Solutions oriented and approaches obstacles with creativity and resolve.
- Ability to manage complexity across multiple groups, clients and interagency partners.
- Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly.
- Ability to develop and foster strong relationships and partnerships internally and externally.
- Strong understanding of programmatic strategy across the full funnel, including audience segmentation, data activation, brand safety, viewability, and measurement frameworks.
- Proficient in data analysis, emerging media and technology.
- Strong learning agility, with a passion for continuous development.
- Excellent communication skills (both written and verbal).
- Independent thinker with highly developed organizational skills and strong attention to detail and accuracy
- Ability to work well under pressure and multi‑task in a fast‑paced environment.
- Ability to work collaboratively as well as independently.
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📌 Director, Programmatic (Toronto)
🏢 Kinesso
📍 Toronto