Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

Role Purpose

The Integrated Marketing Program Manager plays a central role in shaping, connecting, and executing integrated marketing initiatives across campaigns, events, digital channels and Brand & Communications. This individual brings a holistic marketing lens, driving consistency in how Armstrong shows up across all channels and touchpoints, with a strong focus on how campaigns, brand strategy and messaging come to life.

Key Responsibilities

1. Integrated Marketing Strategy

- Translate Armstrong's brand and business priorities into integrated global marketing programs
- Develop cross-channel strategies that connect brand, digital, content, events, PR and regional activation
- Identify opportunities to connect initiatives and customer touchpoints that might otherwise operate independently
- Develop campaign briefs, audience strategies, messaging frameworks and activation plans
- Partner with Regional Marketing and Product Management to turn business priorities into customer-facing programs
- Establish the integrated marketing approach for major global initiatives and product launches, ensuring consistency across channels and regions
- Provide strategic direction to channel owners and execution teams,



ensuring individual tactics contribute to the broader marketing objective

2. Project Management and Delivery

- Lead multiple marketing programs and projects simultaneously across Brand & Communications initiatives
- Maintain timelines, track deliverables, and ensure deadlines are met
- Identify risks, gaps, or delays and proactively work with the team to resolve them
- Drive programs from strategy through execution, ensuring deliverables remain connected to the overall marketing objectives

3. Campaign and Initiative Management

- Lead the integrated rollout of marketing campaigns across digital, content, PR and and event channels
- Coordinate asset development, approvals, and delivery in line with overall direction
- Identify opportunities to strengthen campaigns through additional channels, content, or customer touchpoints

4. Marketing Coordination and cross functional alignment

- Develop the global event branding strategy, establishing how Armstrong's brand, campaigns, and messaging come to life across key events
- Help ensure alignment between campaign strategy and event messaging, materials, and overall experience
- Ensure alignment between campaign strategy and event execution, including messaging, content, materials, digital activation, and the overall customer experience




- Act as a strategic connector across Brand & Communications, Product Marketing, Regional Marketing, and Events and Design teams

5. Marketing Performance and Lead Management

- Define lead capture and measurement for integrated marketing programs in partnership with Digital and Regional Marketing teams

- Ensure appropriate lead capture and CRM processes are incorporated into campaigns and events

What We're Looking For

- 7-10 years of marketing experience, preferably in B2B or technical environments
- Strong understanding of marketing fundamentals — campaigns, messaging, brand, digital, events, customer journeys and channels
- Ability to translate business and brand priorities into actionable marketing strategies and programs
- Experience developing and delivering integrated, cross-channel marketing programs
- Proven ability to manage multiple complex projects simultaneously
- Highly organized with strong attention to detail and follow-through
- Comfortable working across teams and functions

Key Traits

- Integrated thinker — sees how everything connects and identifies opportunities to bring initiatives together
- Strategic and execution-minded — able to develop the approach and drive it through delivery
- Proactive — identifies opportunities and issues and addresses them early
- Solid communicator — able to influence and bring together across teams
- Customer-focused — considers the complete customer experience rather than individual marketing tactics

Why This Role Matters

Marketing only works when it's connected. This role ensures Armstrong's camp

📌 Global Integrated Marketing Program Manager (Toronto)
🏢 Armstrong Fluid Technology
📍 Toronto