Job Title: Assistant E-Commerce Business Manager

Location: Hybrid (Dartmouth) or remote within Canada

Contract Type: Full time, permanent

Salary Range: CAD $70,000 - $80,000

Department: Marketing

Reports To: E-Commerce Business Manager

About Us

At Nature’s Way, our purpose is simple yet powerful: it’s in our nature to help people live healthier. We are guided by values that shape everything we do, being trustworthy through honesty, transparency, and respect; being resourceful by thinking outside the box and finding creative solutions; and being responsible by caring for each other, our community, and the environment. Our purpose and values guide how we deliver high‑quality natural health products that support healthier lives for people in Canada and around the world.

Nature’s Way Canada has been recognized as one of Atlantic Canada’s and Nova Scotia’s Top Employers for 2026, making it a great place to work. As a certified B Corp, we balance profit with purpose by meeting high standards for social and environmental impact, transparency, and accountability. We are committed to creating positive outcomes for our people, communities, and the planet.

Join us and be part of a team that truly makes a difference.

Position Overview

As Assistant Ecommerce Business Manager, you will support driving the strategic growth of our online business. Reporting to the Ecommerce Business Manager, you will contribute to forecasting, data analysis, content strategy, paid media campaign execution and optimization while overseeing day‑to‑day ecommerce operations for our direct‑to‑consumer website and Pure Play Ecommerce customers.



The position works closely with our agency and website development partners to execute the ecommerce strategies and tactics to reach our sales objectives across the platforms.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Strategic Sales & Forecasting

- Develop and implement strategic sales plans for assigned customer accounts to achieve revenue, margin, and expense targets.
- Assist in sales forecasting, working with the Planning & Insights team to seek greater accuracy. Monitor inventory levels to ensure in‑stock position meets consumer demand.
- P&L; assessment and analysis of customer performance and create actions for improvement.
- Plan, execute and optimize promotional campaigns and trade marketing activities, including major e‑commerce events (e.g. New Year New You, Prime Day, Black Friday/T‑12). Report and analyze promotional effectiveness.
- Compile and analyze sales performance trends and trade marketing performance; identify opportunities and threats and report back to the business with recommendations on how to address them.
- Plan and execute the launch of new product innovations on ecommerce sites.
- Coordinate all elements of Ratings and Review programs including packaging, labelling, set up and shipping to the fulfillment houses for various review programs.

Content & Advertising





- In collaboration with the Digital team and Agency partners, lead, advise and report on the strategy and execution of ecommerce paid media, including Amazon Advertising budget on PPC + DSP.
- Lead the development and ongoing optimization of all ecommerce content including storefronts, titles, descriptions, images and videos. Liaise with Brand team, Digital Marketing team, and design agencies for development. Optimize content based on consumer conversion data, brand strategy, customer reviews, customer feedback, etc.
- Perform day‑to‑day operational tasks including item maintenance and optimizing strategies, in collaboration with key stakeholders and agency partners.
- Oversee the day‑to‑day management of the Nature’s Way Canada website, including:
- Pricing & Promotional planning and implementation.
- Content management.
- Sales data insights and actions.
- Marketing support.
- Liaise with eStore Web Developer and IT as needed to manage website development updates and day‑to‑day maintenance.
- Analyze site performance to identify opportunities to further enhance eStore performance.
- Monitor listing status on eCommerce key accounts & Nature’s Way Canada’s website, to ensure listings are live and follow NWC standard for content quality, integrity and completeness.

Data Analysis

- Analyze data to support recommendations to maximize sales in the Etail channel.
- Research and recommend product optimization using expertise of keyword research, digital marketing, and SEO with objective to drive conversion and sell‑through.
- Data analysis on competitive products and competitors to adjust category stra

📌 Assistant E-Commerce Business Manager (Dartmouth)
🏢 Nature's Way Canada
📍 Dartmouth