Agency

PHd

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

About the job

Position Summary

The Associate Director, Performance is a strategic leader who provides integrated digital media expertise and data-driven recommendations while managing a team of digital specialists across search, social, and programmatic channels. Managing either a complex multi-line-of-business client or multiple client accounts, this role strengthens client relationships by applying performance marketing expertise to drive measurable results and ensure clients remain current with industry best practices.

The Associate Director will drive performance strategy across teams and clients, ensuring all digital recommendations are strategically integrated and that teams collaborate cohesively in support of business objectives. This role requires deep expertise in digital marketing channels and a comprehensive understanding of how performance marketing integrates with and influences broader marketing initiatives.

Strategic & Planning

- Develop and execute performance marketing strategies across digital channels
- Lead campaign planning and optimization initiatives
- Collaborate with clients to establish KPIs and performance targets
- Conduct market analysis and competitive research to identify opportunities

Campaign Management

- Oversee day-to-day management of performance marketing campaigns
- Monitor campaign performance metrics and ROI continuously
- Optimize bidding strategies across paid search, social, and display channels
- A/B test creative, messaging, and targeting approaches




- Manage campaign budgets and ensure efficient spending

Team Leadership

- Mentor and supervise junior team members and coordinators
- Assign tasks and manage workflow within the performance team
- Provide guidance on best practices and campaign optimization techniques
- Conduct performance reviews and provide constructive feedback

Client Management

- Serve as key client contact for performance marketing initiatives
- Present campaign insights, recommendations, and results to clients
- Address client concerns and implement requested optimizations
- Build and maintain strong client relationships

Analytics & Reporting

- Create comprehensive performance reports and dashboards
- Analyze data to identify trends, patterns, and optimization opportunities
- Present findings and strategic recommendations to stakeholders
- Implement tracking and measurement frameworks

Cross-Functional Collaboration

- Work with creative, media planning, and account teams
- Coordinate with analytics and data teams for insights
- Participate in new business pitches and proposals
- Share performance insights to inform broader agency strategies

Required Qualifications

- 6+ years of experience in performance marketing, digital advertising, or related roles




- 2+ years of experience managing or leading a team in a media agency or marketing environment
- Demonstrated expertise across at least two digital channels (Search, Social, Programmatic)
- Strong analytical skills with proficiency in data interpretation and reporting
- Deep knowledge of campaign strategy, setup and hands-on optimization experience with leading digital marketing platforms (including Google Ads/SA360/DV360, Amazon, Meta, TikTok)
- Familiarity with ad operations and relevant platforms (CM360)
- Experience managing $500K+ budgets with measurable ROI
- Excellent communication and presentation skills with ability to influence stakeholders
- Solid project management and organizational skills
- Proficiency with analytics tools (GA4, Adobe Analytics, or similar)

Desired Skills & Experience

Strategic & Analytical

- Advanced data analysis and insight extraction capabilities
- Ability to develop integrated multi-channel strategies
- Financial acumen and budget optimization expertise
- Understanding of marketing attribution models and measurement frameworks
- Knowledge of industry verticals (e-commerce, B2B, financial services, healthcare, etc.)
- Knowledge of how performance marketing integrates with broader initiatives

Technical & Tools

- Proficiency with dashboard and visualization tools (Tableau, Power BI)
- Advanced Excel/data management skills
- Familiarity with marketing automation and CRM systems
- Experience with APIs and data integration for reporting

Leadership & Communication

- Proven ability to me

📌 Performance Associate Director (Toronto)
🏢 PHD
📍 Toronto