About Us

Welcome to Lactalis Canada We're proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time. As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Welcome to Lactalis Canada We're proud to be Canada’s #1 branded dairy company and to be consistently recognized as one of the country’s top employers by Forbes. Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia. In fact, our products can be found in over 90% of Canadian refrigerators in any given time. As part of Lactalis Group, the world’s leading dairy company, we remain focused on innovation and quality and are seeking like-minded individuals to join us as we continue our growth journey.

Job Purpose

Based out of Sudbury, Ontario, the Sales Representative is accountable for executing Lactalis sales strategy at retail to drive profitable revenue growth for the organization in accordance to Lactalis field sales process high standards. This execution includes managing business relationships at retail and generating new business in alignment with Lactalis overall objectives and those of its Divisions.



The territory covered are Sudbury, Timmins and Sault St. Marie. In addition to this, there will be 1-2 overnight travel per week.

Responsibility

- Create product demand and assist customers through the implementation of merchandising plans, display techniques and proactive inventory management to eliminate product “out- of-stock”. Secure and execute promotional plans that match with both corporate and banner needs.
- Execute store coverage model that is consistent with our field sales process, which satisfies customer needs while driving Lactalis sales results for Lactalis and its Divisions.
- Achieve distribution on authorized listings and secure secondary displays throughout the store by working with store personnel. Key focus products/categories will be determined by Area Sales Manager/Key Account Manager for the territory, region, and category based upon direction from Lactalis and its Divisions.
- Under the direction and guidance of the Area Sales Manager, the Sales Representative will actively build top line sales through successfully prospecting for current business and capitalizing on opportunities available within existing locations.
- Develop specific sales plan for each Division by customer (S.M.A.R.T. objectives) in weekly sales coverage model to achieve listing and merchandising objectives on a weekly and daily basis.




- Perform administrative duties including Business review reports, Delante budget reports, and summary of display/distribution objectives.
- Monitor and provide competitive market activity to the Area Sales Manager, regular selling price or feature selling price, competitive listings or de-listings, point-of-sale material that is supporting new product launches and/or customer marketing campaigns as well as changes within a category segment to ensure Marketing/Trade Marketing can analyze the risk/opportunity.
- Deliver positive results for specific KPI’s, utilize all communication platforms and teams to communicate to the Regional leadership team and their peer group.

Qualifications

- Robust analytical, planning, presentation, negotiation, and problem solving skills
- A positive attitude and high level of curiosity
- Strong written, verbal and interpersonal communication skills
- Knowledge of the grocery industry and retail marketplace
- Proficient with standard office computer technology such as Microsoft Office products, Nielsen syndicated data and SAP
- Ability to self-motivate, work independently and also function effectively within a team

Competency

- Care
- Dare
- Inspire
- Share

What Lactalis Will Offer

- A Competitive Base Salary
- Company vehicle or car allowance
- A Performance-Based Bonus System
- 4 weeks of vacation
- Benefits starting day 1
- A Pension Program with an Employer Match at 100% of up to 6%
- Tuition reimbursement plan of up to $3,000/year
- A Volunteer Day to give back to your community
- Learning and Development opportunities
- A commitment t

📌 Sales Representative (Toronto)
🏢 Lactalis Canada
📍 Toronto