SIRIUS INSTRUMENTATION AND CONTROLS INC.

For a complete position description, please visit: Marketing Manager.

THE ORGANIZATION

Sirius designs and manufactures chemical injection systems and instrumentation packages for upstream and midstream oil and gas operators. Their equipment runs in some of the harshest production environments in the world - Western Canada, the Permian, and increasingly the Middle East, Africa and Latin America - where precision matters and downtime costs money. Their technologies help eliminate greenhouse gas emissions, improve injection accuracy, and reduce manpower and chemical costs - two of their customers’ largest expenses. The portfolio includes solar-powered and AC chemical injection systems, environmentally friendly tank systems, and advanced automation technologies.

For more information on Sirius Instrumentation & Controls, please visit their website at:

THE OPPORTUNITY

The Marketing Manager owns the full marketing function for both Canadian and US entities: digital presence, demand generation, events, product marketing, and brand. This is a player-coach role - the successful candidate does high-quality work themselves, directs one Marketing Coordinator, and manages external agencies for overflow and specialized production.

The role reports directly to the President & CEO and works closely with the sales organization in both Canada and the US. Success in the first twelve months looks like: a materially upgraded digital presence, website and video,



measured against best-in-class industry benchmarks; a visible increase in qualified pipeline and daylighted opportunities; a professionally executed conference and client-hosting program; and a technical collateral library that requires no rework before it reaches a customer.

A defining requirement of this role is quality of output. Every document, page, video, and interface that carries the Sirius name must be publication-ready the first time.

RESPONSIBILITIES

In support of the organization's strategic objectives, the successful candidate will be accountable for the following key responsibilities:

Digital Presence & Quality

- Lead a refinement of the corporate website to a best-in-class industry standard: structure, content, technical product presentation, video integration, and lead capture.
- Establish a video and animation content capability including product, application, and facility video that meets the quality bar of the strongest sites in the sector and managing production vendors as needed.
- Own ongoing digital presence: SEO fundamentals, LinkedIn and relevant channels, and email marketing to customer and prospect lists.
- Establish marketing analytics: traffic, engagement, and lead-source reporting.

Pipeline Growth & Opportunity Daylighting

- Drive measurable growth in qualified pipeline through campaigns, content, and event follow-through.
- Surface and daylight opportunities that would otherwise stay invisible such as dormant accounts, cross-sell openings between product lines,



and geographic whitespace routing them to the right salesperson.
- Implement and enforce lead-tracking discipline with the sales teams in both countries, from capture through qualification and handoff.
- Produce regular pipeline-contribution reporting for the CEO and sales leadership.

Conferences, Industry Events & Client Hosting

- Identify and prioritize the conferences, trade shows, and industry events that matter to the company’s buyers in Canada, the US, and international markets.
- Own end-to-end event logistics: booth design, shipping, staffing plans, pre-show demand generation, on-site execution, and post-show lead follow-through.
- Plan and execute client-hosting opportunities such as facility tours, hospitality events, and technical days that deepen key account relationships.
- Coordinate speaking opportunities, sponsorships, and industry association presence.

Technical Collateral & Product Materials

- Upgrade and standardize the library of datasheets, product one-pagers, application notes, and case studies for the chemical injection and instrumentation product lines.
- Translate engineering and field expertise into customer-facing technical content that speaks the operator’s language: wellsite conditions, injection rates, chemical management.
- Ensure every piece of collateral is accurate, current, and publication-quality before release - the Marketing Manager is the final quality gate.
- Support current product launches and international market entry with fit-for-market materials.

Brand Stewardship

- Own and enforce brand standards across all internal and external materials for both entities - documents, propos

📌 Marketing Manager (Edmonton)
🏢 ProFound Talent
📍 Edmonton