Royal Columbian Hospital is one of British Columbia's busiest hospitals and serves as a leading referral centre for patients across Fraser Health and the province. It provides specialized care in cardiac services, trauma, neurosciences, high-risk maternity, neonatal intensive care, and mental health. Royal Columbian is the only hospital in British Columbia that brings all these specialized services together on a single site, caring for some of the province's most critically ill and injured patients.

Today, Royal Columbian Hospital is evolving to meet the growing and changing needs of the communities it serves. The hospital's redevelopment is transforming the campus through a series of major projects designed to expand capacity, enhance access to specialized care, and support the delivery of cutting-edge, patient-centred healthcare. The new Jim Pattison Acute Care Tower marks a significant milestone in this transformation, helping usher in a new era of care for patients and families across the region.

ABOUT THE FOUNDATION

Royal Columbian Hospital Foundation (RCHF) is an independent charitable organization that raises millions of dollars each year to fund major projects, priority equipment needs, facility enhancements, research, education and innovation at RCH.

POSITION OVERVIEW

Reporting to the Vice President, Development, the Associate Director, Engagement, leads the development, execution, and enhancement of the following programs:

- Direct Response and Monthly Giving
- Third Party Events
- Sponsorships
- Hospital Staff Engagement.

This includes all prospect identification, cultivation, solicitation, and stewardship activities.





They will be responsible for developing and achieving annual performance metrics based on revenue, retention, acquisition, and growth.

They will also oversee a team of between 1-2 direct reports.

Direct Response and Monthly Giving

This position holds primary responsibility for the acquisition, renewal, and retention of new and existing donors under $1,000 to drive sustainable revenue for the organization.

The Associate Director, Engagement, will provide strategic development, oversight and leadership in all areas of direct response fundraising, including, but not limited to, direct response appeals, monthly giving, and tribute and honorary donation programs.

Key Activities

- Plans and launches multi-channel direct response fundraising initiatives.
- Coordinates data preparation, list segmentation, and CRM tracking (e.g., Raiser's Edge, Blackbaud CRM) to target donor acquisition and upgrades.
- Works closely with our Marketing & Communications team to develop appeal and stewardship materials.
- Provides a sustainable prospect pipeline for transition of donors under $1,000 to mid-level or leadership gift programs.
- Develops a strategy for monthly giving focused on acquisition and retention.
- Monitors, evaluates and reports program effectiveness and makes recommendations for continued development and improvement.
- Oversees external suppliers,



negotiates contracts, sets performance targets, and monitors budgets and timelines.

Third Party Events

The Associate Director, Engagement,supports external groups, businesses, and individuals organizing independent events to benefit RCHF.

Key Activities

- Supports and guides third party hosts throughout the event process, providing marketing materials, event toolkits, and promotional assets.
- Ensures third-party hosts follow brand guidelines and regulatory standards.
- Represents Royal Columbian Hospital Foundation at third party events. This includes speaking remarks, presentations, and stewardship activities.
- Coordinates day-of activation.

Sponsorships

The Associate Director, Engagement, develops and executes the strategy for acquiring and retaining sponsors, with a focus on cultivating solid relationships that lead to continued support.

Key Activities

- Researches and identifies corporate partners, local businesses, and brands through networking and strategic outreach.
- Develops tailored sponsorship proposals, packages, and presentations to secure cash donations, grants, or in-kind resources.
- Nurtures existing corporate relationships to turn one-time event sponsors into long-term organizational allies.
- Ensures sponsors receive agreed-upon promotional visibility, logo placement, or recognition during charity events.
- Provides sponsors with detailed stewardship reports.
- Tracks metrics and maintains accurate donor records in RENXT.

FAMILY ENGAGEMENT

This position will own and grow our Family Engagement program – gifts from hospital staff under $1

📌 Associate Director, Engagement (New Westminster)
🏢 Royal Columbian Hospital Foundation
📍 New Westminster