Job Category: Marketing and Business Development

The User Research Analyst designs and conducts product, market and user research, using best practices, aimed at supporting the design, implementation and development of effective business transformation products, digital programs, and other initiatives. This role will have a specific focus on supporting business transformation projects by leading client recruitment, engagement and discovery initiatives to support system changes and rollouts. The incumbent works with internal and external stakeholders to translate, communicate and apply research findings into action to improve adoption/compliance and safety outcomes in British Columbia.

Status: Regular, Full-Time, Union
Number of Positions: 1
Pay Grade: 16 (Starting wage at $49.09 per hour)

Reports to: Leader, Market Insights and Engagement

As a User Research Analyst, you will:

Work as an expert advisor to organizational decision-makers and project leaders to help them understand and define their needs for insight generation (i.e., refinement of discovery questions, project scoping and strategy, resource and timeline requirements, etc.).

Facilitate continuous client discovery to identify emerging needs, trends, and opportunities, and ensures client insights are shared and accessible to inform decision-making across the organization.

Provide expertise, guidance, and best practices that enable teams to plan and execute research and discovery activities that align with project objectives and organizational standards.

Support product, program, policy, and service development by helping teams frame strategic questions, define problems, and incorporate client and market insights into decision-making processes.





Work collaboratively and cross-functionally to connect teams with relevant internal and external data sources, promote shared understanding of available insights, and support evidence-informed decision-making.

Apply deep knowledge of client segments and the broader safety system to help teams interpret findings, identify implications, and prioritize opportunities for action.

Support leaders and teams in effectively communicating and applying qualitative and quantitative insights to advance organizational objectives and improve decision-making outcomes.

Champion client-centered and evidence-based approaches by facilitating collaboration between decision-makers, project teams related to product, policy or program design or implementation.

Contribute as a subject matter expert in insight generation and discovery practices, maintaining organizational standards in the development of guidelines and tools related to research design, discovery recruitment, data analysis and reporting.

Contribute as a subject matter expert to the continuous learning and development of the building organizational capability in client discovery and insight generation through ongoing knowledge sharing and transfer.

Provide strategic input on reports, presentations and business cases in support of departmental needs and initiatives.





Support own professional development goals.

Knowledge, Skills & Experience you have:

- Post-secondary degree (Master’s preferred) in psychology, Marketing, product/program development, management, evaluation, or analytical marketing roles
- A minimum of 5 years’ experience working in an academic or applied research setting, including:
- Strong knowledge of group facilitation and comfort in speaking with external clients or groups;
- Designing, deploying and facilitating focus groups or other client discovery methods;
- Conducting and analyzing interview or focus group data;
- Developing user personas based on existing and new data;
- Designing and conducting needs assessment, process and/or outcome evaluations;
- Designing and deploying surveys, and analyzing survey data;
- Conducting literature searches and environmental/ jurisdictional scans;
- Extracting and analyzing data from administrative databases and records;
- Conducting and analyzing data obtained using experimental or semi-experimental research designs (preferred);
- Experience working on human-centric design projects (preferred)

- Solid qualitative and quantitative analytical skills and knowledge of facilitation, user research and data collection best practices
- Excellent data visualization, knowledge translation, and verbal and written communication skills
- Excellent command of the English language
- Good project management and organizational skills
- Excellent knowledge of the Microsoft Office suite; CRM and other software an asset
- Proven ability to develop and maintain effective working relationships in stakeholder-rich environments
- Ad

📌 26-66 User Research Analyst (Vancouver)
🏢 Technical Safety BC
📍 Vancouver