Overview

We’re seeking a multi-talented creative andstrategic professional to oversee GPS Ontario’s marketing, e-commerce platform,website, and CRM/ERP integration. This role blends design and content creationwith the operational management of our digital sales and customer engagementplatforms. You’ll be responsible for ensuring our brand presence is impactful,our e-shop is up-to-date and profitable, and our ERP/CRM systems are optimizedfor sales and service workflows.

Key Duties

E-Shop & Website Management

- Maintain, update, and optimize GPSOntario’s e-commerce store with accurate product information, images, pricing,and promotions.

- Ensure seamless customer purchase experiences with clear navigation, mobileoptimization, and secure checkout.

- Manage website content updates, product launches, blog/news posts, and eventpromotions.

- Track and analyze site analytics to improve traffic, conversion rates, anduser experience.

Marketing & Design

- Plan and execute integrated marketingcampaigns (email, social, digital ads, trade show promotion).

- Design promotional materials (graphics, brochures, banners, social ads)aligned with GPS Ontario’s branding.

- Produce video content (product features, demos, customer stories, eventcoverage) for online channels.

- Manage social media presence and engagement across Facebook, Instagram,LinkedIn, and YouTube.

- Oversee SEO strategy, keyword optimization, and Google Ads campaigns to driveleads and sales.

ERP/CRM Management

- Oversee day-to-day use of Odoo ERP/CRM toensure accurate customer records, sales pipeline tracking, and servicefollow-ups.

- Collaborate with sales and service teams to ensure workflows are documentedand optimized.





- Generate reports and dashboards for management to track marketing ROI, salesperformance, and customer engagement.

- Coordinate integration between the e-shop, CRM, and inventory systems toensure consistent data.

Requirements

- 3+ years of experience in digitalmarketing, e-commerce, or CRM/ERP management.

- Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign,Premiere Pro) or similar tools.

- Strong understanding of e-commerce platforms (Shopify, WooCommerce, orequivalent) and web CMS systems (WordPress or similar).

- Experience with ERP/CRM software (Odoo preferred) for sales and customermanagement.

- Analytical mindset with the ability to interpret marketing and sales data toguide decisions.

- Strong project management skills; able to juggle multiple initiatives atonce.

Nice-to-Haves

- Background in agriculture, precisionfarming, or equipment sales marketing.

- Knowledge of HTML/CSS and basic web development.

- Familiarity with product photography, videography, and drone imaging.

- Competitive salary based on experience.

- Extended health & dental benefits.

- Paid time off and seasonal flexibility.

- Opportunities for career development and certification.

- Primarily based at GPS Ontario’s NorthGower head office, with occasional travel for trade shows,



customer sitevisits, and industry events.

- Collaborative, hands-on team environment where marketing directly supportssales and service success.

Responsibilities

- Maintain, update, and optimize GPS Ontario’s e-commerce store with accurate product information, images, pricing, and promotions.
- Ensureseamless customer purchase experiences with clear navigation, mobileoptimization, and secure checkout.
- Managewebsite content updates, product launches, blog/news posts, and eventpromotions.
- Track and analyze site analytics to improve traffic, conversion rates, and user experience.
- Plan and execute integrated marketing campaigns (email, social, digital ads, trade show promotion).
- Design promotional materials (graphics, brochures, banners, social ads) aligned with GPS Ontario’s branding.
- Managesocial media presence and engagement across Facebook, Instagram, LinkedIn, andYouTube.
- Oversee SEO strategy, keyword optimization, and Google Ads campaigns to drive leads and sales.

Must Have

- 3+ years of experience in digital marketing, e-commerce, or CRM/ERP management.
- - Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro) or similar tools.
- - Strong understanding of e-commerce platforms (Shopify, WooCommerce, or equivalent) and web CMS systems (WordPress or similar).
- - Experience with ERP/CRM software (Odoo preferred) for sales and customer management.
- - Analytical mindset with the ability to interpret marketing and sales data to guide decisions.
- - Strong project management skills; able to juggle multiple initiatives at once.

📌 DIGITAL MARKETING, E-COMMERCE (Canada)
🏢 GPS Ontario
📍 Canada