Welcome To Denninger's

Denninger’s has been in the business of great food since 1954. What began as a family enterprise in Hamilton is now a third-generation specialty European grocer and prepared-foods manufacturer, with four stores across the Hamilton–Burlington corridor, an in-store bistro, a growing wholesale business, and a plant that turns out hundreds of products by hand every day.

The distinction that matters most: Denninger’s does not simply sell great food; it makes it. Our 60,000-square-foot production facility in Hamilton handles the full chain from meat processing and smoking through cooking, chilling and packaging, producing more than 200 specialty cold cuts, sausages and smoked meats alongside over 100 prepared fine foods. Manufacturing accounts for roughly half of company sales. That vertical integration, from the smokehouse to the shelf, is what sets Denninger’s apart in a category where most competitors sell what someone else made.

Inside each store sits our BiteHaus Bistro, a grocery-restaurant hybrid built on German street food, plus e-commerce, catering, and a gift-basket business that comes alive every holiday season. Roughly 280 people work here, many of them for decades. The customers are just as loyal: people drive past three other grocery stores to shop here, and they have been doing it for generations.

Denninger’s is now building its marketing department in-house. It is a deliberate investment in the brand: putting strategy, content, and customer growth in the hands of people who work inside the business, know the products, walk the plant floor, and can build the kind of institutional knowledge that only comes from being here.

Opportunity Overview





We are seeking a Content and Design Specialist to be the creative engine of Denninger’s newin-house marketing department. As the company brings its marketing in-house, this role is where the majority of what customers see will be made.

Reporting to the Strategic Marketing Manager, this position owns content end to end: capture, edit, publish, and connect with the audience that responds. Roughly three-quarters of the week is content. The remainder draws on formal design training: label and packaging work, promotional graphics, and direction of in-store signage.

The rhythm of the week is a production day in the field, then editing, then publishing, then conversation with a genuinely engaged community. It is a content role built for someone with a designer’s eye and craft, and it comes with the run of a seventy-year-old brand’s entire visual output, with results visible in store traffic and sales.

Role Details

Content Capture

In practice this means:

- Rotating across the plant, the four stores and the bistro, plus current product arrivals and vendor partners
- Shooting to a standing shot list so the baseline assets always exist, alongside the moments worth chasing
- Building working relationships with department managers, butchers, bakers and plant staff, so the camera becomes part of the day




- Developing genuine product knowledge — the best content here comes from understanding how the food is actually made

Editing And Asset Management

The largest single block of the week, and the craft at the heart of the role:

- Creating reels and short video: selecting takes, timing to audio, captions, colour
- Stills selection and correction
- Filing everything into the asset library with naming and tagging that makes it findable a year later
- Building the library into a company asset that keeps returning value long after the shoot

Publishing And Community

- Writing captions and hooks with the same care as the visuals
- Building the publishing queue a week ahead and adapting formats across platforms
- Daily community management — comments, direct messages, tags and mentions
- Responding to Google reviews across all four locations
- Running trial content as a standing mechanic, so the account keeps learning

Planning and Reporting

- The monthly editorial planning session and weekly adjustments
- Maintaining a content calendar roughly six weeks out
- Maintaining the standing shot list and the partner collaboration slate
- Monthly reporting on reach beyond existing followers, follower growth, engagement,saves and shares
- Tracking how much of the content effort reaches people who have not yet shopped here — a growth target this role reports against

Design And Graphics

Everything that is not video: promotional graphics, story templates, email assets, and in-store screen content, all produced to brand standard.

In-Store Signage

In-store signage and point-of-purchase sits with this role, with production support from a designer in another department

📌 Content And Design Specialist (Canada)
🏢 denninger
📍 Canada