Creative Director – Product & Building Set Design

Location: Nova Scotia, Canada

Company: Playwell Bricks Design Studio Limited

Position: Full-Time

About Playwell Bricks

Playwell Bricks Design Studio creates custom building-brick products for companies, organizations, collectors, and major brands around the world.

We transform products, buildings, vehicles, mascots, and ideas into engaging physical building experiences. Our work combines building-brick design, engineering, graphic design, packaging, instructions, sourcing, and production.

As Playwell Bricks grows, we are seeking an experienced creative leader to help define the next generation of our products and establish the standards that guide our design team.

The Role

We are seeking a Creative Director – Product & Building Design to lead the creative development of Playwell Bricks products.

This is a hands-on leadership position. The Creative Director will actively design, prototype, build, review, and improve products while leading and mentoring our growing creative team.

The successful candidate will be equally comfortable developing a building-brick model, reviewing another designer’s work, presenting concepts to clients, solving production challenges, and establishing creative direction.

You will help ensure every Playwell Bricks product achieves a high standard for design, building experience, presentation, manufacturability, and creativity.

Key Responsibilities

Creative Direction & Leadership

- Establish and maintain creative and product-design standards.
- Lead, mentor, and develop building-brick and graphic designers.




- Review designs and provide constructive creative direction.
- Establish effective design-review and approval processes.
- Help recruit and evaluate new design talent.
- Foster a collaborative and experimental creative environment.
- Maintain creative quality and consistency across projects.

Building-Brick & Product Design

- Design complex building-brick models digitally and physically.
- Translate products, vehicles, architecture, characters, brands, and concepts into compelling building experiences.
- Balance aesthetics, structural integrity, piece count, component availability, cost, and manufacturability.
- Develop and test physical prototypes.
- Review and improve designs produced by other team members.
- Develop creative building techniques and construction solutions.
- Ensure designs can be reliably reproduced at commercial volumes.

Commercial Product Development

Lead products through the development process:

Client Brief - Concept - Design - Prototype - Costing - Testing - Instructions - Packaging - Production

Responsibilities include:

- Translate client objectives into practical product specifications.
- Establish piece-count, size, complexity, and design parameters.
- Design within manufacturing and project budgets.




- Optimize Bills of Materials (BOMs) for cost and availability.
- Identify unnecessary complexity and improve design efficiency.
- Evaluate component availability and sourcing challenges.
- Apply design-for-manufacturing principles.
- Collaborate with sourcing and production teams.
- Review production samples and resolve design issues.

Building Experience

Products must provide an excellent experience for both the builder and owner of the finished model.

The Creative Director will consider build progression, structural stability, audience-appropriate complexity, component identification, sequencing, instruction clarity, functionality, and final presentation.

Graphic Design, Packaging & Instructions

- Provide direction for packaging, building instructions, printed components, decals, and graphics.
- Ensure visual consistency between products and client brands.
- Review instructions for clarity and usability.
- Oversee packaging concepts for corporate and retail products.
- Collaborate with graphic designers, printers, suppliers, and production partners.

Testing & Compliance

- Design products with applicable consumer-product safety requirements in mind.
- Understand relevant North American and international product and toy safety standards.
- Work with production and testing partners to determine requirements.
- Consider component, labeling, packaging, age-grading, and compliance requirements throughout development.

Client Collaboration

- Participate in client discovery and creative-development meetings.
- Translat

📌 Creative Director – Product (Halifax Regional Municipality)
🏢 Playwell Bricks Design Studio
📍 Halifax Regional Municipality