We're Vancity, a member-owned credit union built on the principles of inclusion and social justice.

As the largest private sector Living Wage Employer in Canada, we're proud to be consistently recognized as one of the country's Top Employers.

Your Role in Supporting Our Members:

We're looking for a Growth Marketing Manager who can take ownership of our product positioning, messaging, and go-to-market strategy to drive growth in our Wealth & Investing portfolios. This role is for someone that thrives on connecting with cross-functional teams to develop innovative marketing strategies that increase product acquisition, usage, and promote lifecycle engagement to deepen loyalty. Succeeding in this role will mean understanding our business, our members, and levers for growth while dynamically evolving our marketing strategy and tactics.

You will be responsible for leading one Marketing Specialist, who will support you in setting the strategies, executing the plans, and measuring performance for our Investing product portfolios.

This is a Temporary, Fulltime position that will enjoy hybrid working arrangements which can be fulfilled primarily from the Vancity head office location and your Lower Mainland based home office. Periodically, you'll be required to attend in-person activities or events. You will report to the Senior Marketing Manager.

How You'll Make an Impact:

- Taking ownership of product positioning, messaging, and the go-to-market strategy for Wealth & Investing offerings across our target segments.
- Partnering with our product teams and cross-functional stakeholders to develop the roadmap of marketing strategies that deliver on growth objectives across the member lifecycle (awareness,



conversion, portfolio growth and retention).
- Build and ship current features and product updates from concept through launch and adoption.
- Embedding member-centricity into campaign planning and execution.
- Using a data-driven approach to plan, execute, test, and optimize campaigns within a variety of marketing channels (paid media, website, email, digital banking, events, organic social media, and branches).
- Leveraging your deep analytical skill set to ensure thorough measurement of marketing activity against short-term and long-term KPIs, while connecting results to opportunities for improvement.
- Enabling branches, advisors, and other internal teams to tell a compelling story about our product benefits.
- Managing multiple high-priority projects in a deadline and data-driven environment.
- Leading and mentoring a marketing specialist, guiding them to deliver high-quality marketing campaigns.

What You’ll Bring to the Team:

- A university degree, preferably in Marketing, Business, or a related field.
- 5-10 years of professional experience in Marketing (preferably in the financial services sector).
- Proven experience in people leadership.
- In-depth knowledge of marketing strategy, delivery, and all elements of internal and external marketing channels.




- Strong business acumen and knowledge of strategic business drivers and how these translate into marketing strategy.
- Interest and curiosity to understand the Wealth & Investing space
- Proven ability to partner with data-driven stakeholders such as cross-functional teams and Product leads.
- Strong communication skills with an ability to use influencing skills to drive team alignment.
- Strong analytical skills to measure performance, derive insights, and aid in decision making.
- Superior story-telling and presentation skills.
- Ability to bring new innovative marketing strategies to life and constantly evolve best practice with a test & learn approach.

You’ll Thrive Here If You Are:

- A leader - you understand how to motivate and support others in advancing the vision and mission of an organization. You craft plans, influence others in making progress on strategic goals, and cultivate an environment in which all are invited to contribute to success.
- An expert business operational navigator - you understand how to drive balanced growth against organizational priorities and can pivot based on market changes. You know where to dig deep, where to delegate and where to prioritize to achieve results.
- A dynamic communicator -with great interpersonal and communication skills, you create a clear understanding of expectations; you address escalated challenges and issues in reporting areas; and you represent the functional area across the organization.
- A self-starter - you have a bias towards action and are motivated by getting things done. You have a habit of uncovering opportunities through curiosity and tes

📌 Growth Marketing Manager, Wealth (Vancouver)
🏢 Vancity
📍 Vancouver