JENNY BIRD is a leading jewelry and lifestyle brand, on a mission to uplift and inspire through lightweight statement designs and our 1% giveback pledge. As a fast moving business with direct-to-consumer, wholesale and major department store channels, our cross-functional team embodies dynamic creativity and is ever-evolving. With everything we do, we keep our customer at the core. We value our partnerships, developing and strengthening our relationships with accounts.

THE ROLE

As Senior Graphic Designer at JENNY BIRD, you will play a key role in evolving and protecting the brand’s visual identity across digital, print, retail, wholesale and physical brand experiences.

Working closely with the Associate Creative Director and Brand Marketing team, you will translate brand strategy, campaign concepts and business objectives into compelling, elevated creative. You will bring solid conceptual thinking, exceptional design craft and a deep understanding of both digital and print execution, leading projects from initial concept through final delivery.

A key part of this role will be shaping how the JENNY BIRD brand comes to life. You will collaborate closely with the Director of Growth to develop engaging, high-performing static digital campaigns across channels such as Meta, paid social and other digital advertising platforms.

You will also partner closely with the Associate Creative Director to continually refine and evolve JENNY BIRD’s visual guidelines, establishing thoughtful best practices around typography, layout, hierarchy, composition and graphic systems to ensure the brand remains distinctive, consistent and relevant as it grows.





This role is suited to a highly collaborative senior designer who is excited to evolve a strong visual identity through graphic design. You will balance big-picture creative thinking with meticulous attention to detail, provide thoughtful creative guidance and ensure the JENNY BIRD brand is expressed consistently across every customer and partner touchpoint.

RESPONSIBILITIES

Brand Design & Visual Identity

- Partner with the Associate Creative Director to evolve and refine the JENNY BIRD visual identity across digital and physical touchpoints.
- Develop and maintain brand guidelines related to typography, layout, hierarchy, composition, graphic systems and design best practices.
- Translate brand strategy, campaign concepts and marketing objectives into elevated, cohesive creative solutions.
- Ensure a consistent and recognizable visual language across all customer-facing and partner-facing communications.
- Identify opportunities to evolve the brand’s visual expression while maintaining the integrity of its established identity.

Digital Campaigns & Growth Creative

- Collaborate closely with the Director of Growth to concept and create engaging static digital advertising campaigns that balance brand storytelling with performance objectives.
- Design campaign creative for Meta, paid social, display and other digital advertising channels, adapting concepts across multiple formats,



placements and audience needs.
- Partner with Growth and Marketing teams to incorporate creative testing, campaign learnings and performance insights into future design iterations.
- Support larger campaign extensions as required, including out-of-home, retail takeovers, event graphics, window applications and other high-impact brand moments.
- Maintain awareness of evolving digital advertising, e-commerce and social creative best practices and identify relevant opportunities for the brand.

Team Management & Quality Control

- Manage the digital production designer by setting priorities, allocating workload, providing mentorship and creative guidance to support their growth.
- Review and approve all creative work for brand consistency, design quality, technical accuracy and production-readiness before it ships.
- Present creative concepts and rationale to creative leadership and cross-functional partners, and translate feedback into final execution.
- Establish and reinforce creative best practices, file organization and production workflows across the team.

Design Systems & Creative Operations

- Build and maintain scalable design systems, templates and asset libraries for site, email, paid media, social and other recurring creative needs without compromising brand quality.
- Develop adaptable design frameworks that create consistency while allowing flexibility across channels, campaigns and formats.
- Collaborate with copywriters, marketing, e-commerce, growth, wholesale and retail teams to develop integrated creative solutions.
- Maintain organized design files, templates and asset libraries to support efficient workflow

📌 Senior Graphic Designer (Toronto)
🏢 JENNY BIRD
📍 Toronto