About Us

At Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post‑secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey

Social Media Specialist

Location: Primacorp Head Office (Campus Support Centre), New Westminster, BC

Schedule: Monday – Friday (Full‑Time)

Salary: $50,000 – $55,000 per year

Benefits: Comprehensive benefits package included

Paid Time Off (PTO): 2 weeks vacation / PTO

Reports To: Head of Marketing

Primary Purpose

The Social Media Specialist will plan, develop, and execute social media and content strategies in support of current marketing plans and revenue growth. You will be responsible for ensuring that content across all social channels and related web properties is on‑brand, engaging, and optimized for each audience, with a focus on growing awareness, engagement, and qualified inquiries.

Ideal candidates are creative and analytical, process‑oriented, driven to succeed, and able to work both collaboratively and independently in a fast‑paced, multi‑brand environment.

Specific Responsibilities

- Planning and executing always‑on and campaign‑based social media strategies that support brand, enrollment, and retention goals.
- Developing ongoing content (written, visual, and video) and initiatives for our current and emerging social channels (e.g., Facebook, Instagram, TikTok, LinkedIn, YouTube, and other relevant platforms) and web properties, with an emphasis on engagement and retention of visitors and fans.
- Owning and maintaining a social content calendar aligned with broader marketing campaigns, seasonal recruitment cycles,



and key events.
- Developing, promoting, and driving positive brand sentiment and marketing strategies that ultimately contribute to online inquiries and applications.
- Defining and documenting standards and best practices for creating and maintaining social media content (tone of voice, visual guidelines, accessibility, frequency, etc.).
- Creating, updating, and modifying social media and web page content for multiple brands, ensuring consistency with brand guidelines.
- Monitoring and listening to online conversations and reviews across the social web, including the competitive landscape, and providing regular insights and recommendations.
- Managing community interactions on social media (comments, messages, mentions, and reviews), responding in a timely, professional manner and escalating issues in line with established protocols.
- Creating recent social media initiatives and campaigns that are innovative, industry‑leading, and aligned with our audience’s interests.
- Acting as a knowledge resource and collaborating with web, SEO, and digital teams to make social channels and sites more interactive, engaging, user‑friendly, and conversion‑focused.
- Creating and maintaining relationships with internal stakeholders and external partners to source content (e.g., student stories, alumni success, campus events,



employer and community partnerships).
- Partnering with campuses, Admissions, Student Services, and HR (as appropriate) to support recruitment, student engagement, alumni relations, and employer branding.
- Supporting paid social media campaigns in collaboration with the broader marketing/digital team (briefing, creative input, tracking, and performance review).
- Using social media and web analytics tools to track KPIs (reach, engagement, CTR, leads, and conversions), and preparing regular performance reports with insights and recommendations for optimization.
- Ensuring that all content complies with brand standards, regulatory requirements, privacy and consent guidelines, and digital accessibility best practices (e.g., alt text, captions, readable layouts).

POSITION REQUIREMENTS Education And Experience

- A Bachelor’s degree in Marketing, Communications, English, or a related field, or comparable work experience.
- 3–5 years of experience with online content production and management of brand social media channels (multi‑brand or multi‑location experience is an asset).
- A minimum of 2 years’ experience with professional copywriting and/or copy editing.
- Hands‑on experience managing major social platforms (e.g., Meta/Instagram, TikTok, LinkedIn, YouTube) including publishing, community management, and analytics.
- Experience planning and producing social‑first content, including short‑form vertical video (Reels, TikTok, Shorts), basic video editing, and simple graphic design (e.g., Canva, Adobe Express).
- Experience with social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Later, B

📌 Social Media Specialist (New Westminster)
🏢 Primacorp Ventures
📍 New Westminster