21 Oct
|
Cachet Homes
|
Mississauga
21 Oct
Cachet Homes
Mississauga
After four decades of home-building excellence, Cachet has earned a reputation as an award-winning developer and builder of master-planned communities across Southern Ontario. From the very beginning, our principles have been guided by a distinctive vision of how new homes should be crafted; a vision that combines innovative architecture, superior craftsmanship, exceptional quality features and finishes, and outstanding customer care.
Since 1981, Cachet has developed and built thousands of new homes - and we remain committed to enriching the lives of families by building visionary communities they will be proud to call home.
What We Offer
Cachet is on a mission to be the most innovative community builder in Ontario. Joining our rapidly growing organization will give you the opportunity to work alongside us as we create the next generation of modern, complete communities throughout the Greater Golden Horseshoe.
The environment at Cachet is dynamic, engaging, rewarding, and team oriented. We strive to ensure Cachet is a great place to work for all our team members and are committed to building a best-in-class, values-driven organization that positively impacts the lives of our employees, customers, communities, and setting.
Your Role
Reporting to the Manager, Sales & Marketing, the New Home Concierge is responsible for engaging and nurturing qualified leads and serving as the initial point of contact for prospective homebuyers. They will deliver an exceptional experience from a customer’s first interaction with Cachet Homes and guide prospective homebuyers through the early stages of their homebuying journey.
Their primary objective is to nurture and identify qualified homebuyers and convert them from interested prospects into qualified visitors at our New Home Centres. This role focuses on engagement, qualification, and relationship building rather than negotiating transactions. Using HubSpot CRM and other digital tools, they will connect with inquiring customers in a timely manner, manage interactions through sales and marketing workflows, analyze engagement behaviour, execute follow-up campaigns and book appointments with our New Home Sales Managers.
The role is part of a collaborative and customer-focused Sales and Marketing team dedicated to creating meaningful connections with our prospective homebuyers. They will engage and nurture leads through digital channels, in-person events, and other marketing initiatives to support overall sales targets and the success of our communities.
Responsibilities:
Lead Generation
- Marketing Integration: Develop a comprehensive understanding of the online channels, digital strategies and workflows, customer touchpoints used in the marketing programs and feedback loops.
- Campaign Feedback: Provide feedback to the Sales & Marketing Team on the effectiveness of the digital advertising tactics in generating qualified leads.
- Reporting : Prepare lead follow-up reports as needed and provide weekly insights for digital reports.
- Prospecting & Lead Nurturing to Generate Traffic
- Relationship Management: Manage prospect communication (phone, email, SMS) through HubSpot and other digital tools, maintaining accurate records and interaction histories.
- Strategic Nurturing: Execute, monitor, and refine HubSpot workflows to re-engage prospects, promote upcoming releases, and move leads through the sales funnel.
- Appointment Conversion: Conduct consultative discovery calls to assess homebuying needs, motivations, and financial readiness; qualify prospects and schedule appointments with New Home Sales Managers.
- Seamless Handoffs: Partner with the on-site Sales teams to ensure a smooth transitions by providing comprehensive prospect profiles.
- Continuous Education: Visit communities and model homes monthly to maintain a deep understanding of product, features, and unique value propositions.
- Team Alignment: Participate in regular meetings to review lead strategy, evaluate performance, and refine sales processes.
- Brand Advocacy: Support community launches, promotions, sales and marketing events, to drive brand awareness and engagement.
Customer Experience
- Homebuyer Engagement: Educate prospects on the homebuying process and provide relevant materials to guide them along their purchase journey.
- White-Glove Lead Support: Deliver an exceptional experience to leads across online channels, forms, email, phone calls, or SMS, building relationships and learning the customer’s story.
- Sales Team Partnership: Build and maintain strong relationships with New Home Centre Teams to facilitate a great homebuying experience and gath
📌 New Home Concierge (Mississauga)
🏢 Cachet Homes
📍 Mississauga