Senior Social Media & Digital Content Specialist

The Opportunity

NKPR is looking for an experienced Senior Social Media & Digital Content Specialist to join our Toronto team and help shape how NKPR shows up across its digital channels.

This is a senior, hands-on creative role for someone who knows how to turn an idea, story or business objective into content that people actually want to engage with. You'll take ownership of social and digital content from concept through execution - developing content calendars, writing copy, creating visual assets, capturing and editing short-form video, publishing content, engaging with our online community and monitoring performance.

You'll work closely with NKPR's PR and leadership teams to identify stories worth telling and translate agency news, media moments, events, thought leadership and cultural conversations into smart, timely and engaging digital content.

We're looking for someone who combines exceptional writing with strong visual instincts and strategic thinking, understands what makes content perform across different platforms and stays closely connected to social trends and evolving best practices.

As a senior member of the team, you'll be expected to work with a high degree of independence, proactively bring forward ideas and recommendations, and provide guidance and mentorship to more junior team members when needed.

What You'll Do

- Develop and manage content calendars across NKPR's social and digital channels, ensuring content aligns with broader agency priorities and brand objectives.
- Write engaging, brand-aligned copy for Instagram, LinkedIn, Facebook, TikTok, newsletters, website content and other digital platforms.




- Conceptualize and create compelling social-first content, including graphics, carousels, Reels, short-form video and other visual assets.
- Capture, produce and edit content from agency initiatives, events, media moments and other relevant opportunities.
- Publish and schedule content while ensuring accuracy, consistency and appropriate timing across platforms.
- Manage day-to-day community engagement, including comments, messages, mentions and relevant conversations.
- Identify opportunities to grow NKPR's social channels and build an active, engaged audience.
- Stay on top of social media trends, platform updates, emerging formats and cultural conversations, and identify where NKPR can participate authentically.
- Proactively develop new content concepts and bring forward ideas and recommendations rather than waiting for assignments.
- Support social campaigns, newsletters, paid initiatives, strategic partnerships and promotions.
- Monitor and analyze content performance and use insights to inform future content and channel recommendations.
- Collaborate closely with PR teams to identify agency news, thought leadership, events, media coverage and other stories that can be translated into engaging social content.
- Maintain a consistent NKPR brand voice and visual identity across digital touchpoints.
- Provide guidance,



feedback and mentorship to junior team members, interns or freelancers supporting social and digital content, as required.
- Review content and creative work when appropriate to help maintain a consistently high standard across NKPR's digital channels.
- Independently manage projects from concept through execution, balancing timelines, priorities and multiple stakeholders.
- Attend and capture content at relevant agency and industry events, including occasional evening and weekend commitments as required.

What We're Looking For

- 5-7 years of skilled experience in social media, digital content creation and copywriting , ideally within a PR, communications, marketing or creative agency environment.
- Previous agency experience is strongly preferred, with an understanding of the pace, collaboration and responsiveness required in a client-service environment.
- Demonstrated experience developing content within an established brand voice and visual identity, with the ability to adapt your creative approach to different brands, audiences and objectives.
- A strong portfolio demonstrating professional social media content created on behalf of brands, organizations or clients, including copywriting, visual content and creative execution across multiple formats and platforms.
- Experience working closely with PR or communications teams and translating media moments, thought leadership, events and broader communications initiatives into social and digital content is considered a robust asset.
- Exceptional writing and editing skills with the ability to adapt voice, tone and messaging for different platforms and audiences.
- A strong portf

📌 Senior Social Media (Toronto)
🏢 NKPR
📍 Toronto