COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

Reporting to the Sales Manager, Western Canada we are looking for a National Account Manager to join the Western Canada team. The National Account Manager is responsible for developing and growing strategic client and agency relationships in Western Canada while creating integrated advertising and custom media solutions across Globe Media Group platforms. This role drives revenue growth through new business acquisition, account expansion, and the delivery of marketing solutions that achieve measurable business outcomes for clients. This role will collaborate with cross-functional teams to develop, execute,



and optimize multi-channel advertising programs while consistently achieving revenue targets.

This is an existing vacancy, and a hybrid role based in Vancouver.

While preference will be given to candidates located in Vancouver, applicants based in Calgary are also encouraged to apply.

RESPONSIBILITIES:

- Develop, manage and grow client relationships at a senior level, including agency clients and client direct.
- Meet and exceed quarterly and annual revenue targets while achieving key sales performance indicators (KPIs).
- Commitment to excellence in sales disciplines, including strategic account planning, pipeline management, forecasting, and CRM.
- Identify and pursue new business opportunities. Drive new business growth from current accounts and within existing accounts through expanded offerings and strategic partnerships.
- Apply a consultative sales approach to understand client objectives, uncover business insights, and recommend customized solutions.
- Collaborate with a cross-functional team to develop strategic solutions and deliver proposals that meet and exceed client needs and expectations
- Work with the Media Strategists, Content Studio, Product Team, Revenue Management, and Program managers to ensure quality in execution, packaging and pricing.
- Monitor campaign performance, analyze results,



and work with Ad Operations teams to optimize campaigns and improve client outcomes.
- Analyze market trends, customer insights, campaign data and competitive intelligence to support revenue growth strategies in Western Canada.

QUALIFICATIONS:

Required

- Bachelor's degree or related College diploma and/or minimum 8 years of professional experience in Advertising, Marketing, Media Sales, or a related field.
- Demonstrated track record of achieving sales and revenue growth targets.
- Established relationships with senior agency and client-side media buyers in Western Canada.
- Strong strategic account planning skills to develop, retain and grow business
- Strong relationship building and business development skills.
- Experience in solution-based selling with the ability to identify and address client needs.
- Knowledge of digital marketing, data and programmatic advertising.
- Experience with forecasting, pipeline management, and CRM systems.
- Excellent communication, interpersonal and presentation skills.
- Ability to collaborate with cross-functional teams and influence stakeholders at various levels.
- Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
- Willing to travel within Western Canada.

Preferred

- Experience working with agency clients and/or clients within Government, Education, Resources, and Financial Services sectors.
- Professional certification in Digital Marketing, Media Sales, Content Marketing, Advertising, or a related discipline.
- Experience in solution selling, content marketing and integrated solutions across print, digital, video, podcast and events
- Strong understanding of both B2B and B2C market

📌 National Account Manager (Vancouver)
🏢 The Globe and Mail
📍 Vancouver