Position Summary

Are you passionate about creating exceptional student experiences through innovative digital products? We are looking for a strategic and collaborative Product Manager, Student Experience and Academic Products, to lead the development and continuous improvement of our online academic offerings and student-facing initiatives.

Role Purpose and Scope

This role connects strategy to execution. The Product Manager converts concepts into approved business cases, product requirements, implementation plans, and measurable student experience improvements. The role manages assigned product roadmaps, frames analytical questions for the Product Analyst, synthesizes evidence for decision-makers, and coordinates the work required to introduce, revise, evaluate, or retire online offerings.

Qualifications

Education

- Bachelor's degree required in business, marketing, product management, educational technology, data analytics, or a related field.
- Master's degree in a related field is considered an asset.

Experience

- Three or more years of progressive experience in product management, market research, business analysis, higher education administration, EdTech, student experience, or a related field.

Knowledge and Skills

- Strong understanding of product lifecycle management, discovery, roadmap planning, launch coordination, performance measurement, and lifecycle review.
- Applied understanding of the Canadian post-secondary market, online learner expectations, labour market research, and competitive positioning.
- Strong analytical capability, including the ability to interpret quantitative and qualitative evidence and convert it into concise recommendations.
- Excellent writing,



presentation, and documentation skills for executive, academic, operational, and accreditation audiences.
- Strong project coordination skills, including timeline management, risk tracking, stakeholder alignment, and follow-through.
- Proficiency with common analytical, survey, spreadsheet, presentation, and documentation tools.

Responsibilities

Key Responsibilities

1. Product Roadmap and Portfolio Management

- Develop, maintain, and communicate the roadmap for assigned online academic programs and student experience product initiatives.
- Translate priorities from the Head of Student Experience into sequenced initiatives with clear owners, timelines, dependencies, risks, and decision points.
- Recommend program enhancements, product changes, and lifecycle decisions using student data, market evidence, academic input, and operational performance.
- Coordinate recurring portfolio reviews and maintain a clear record of product decisions, assumptions, and follow-up actions.

2. Market, Student, and Competitive Insight

- Lead applied research on labour market demand, competitor offerings, Canadian post-secondary trends, student demographics, learner profiles, and unmet student needs.
- Direct and review Product Analyst research outputs to ensure accuracy, relevance,



methodological soundness, and decision value.
- Synthesize enrolment trends, inquiry patterns, student feedback, survey results, NPS themes, completion signals, and external market indicators into actionable recommendations.
- Maintain awareness of online learner expectations, emerging program models, and competitive positioning within relevant Canadian and selected international markets.

3. Business Case and Program Opportunity Development

- Prepare or lead business cases for current programs, revised offerings, certificates, specializations, and student-facing product improvements.
- Define target learner segments, value propositions, employment outcomes, competitive differentiation, enrolment assumptions, tuition considerations, and operational implications.
- Assess the fit between proposed offerings, UFred academic strengths, the online delivery model, accreditation pathways, and student support requirements.
- Present concise recommendations to the Head of Student Experience and relevant academic, operational, and executive stakeholders.

4. Product Requirements and Cross-Functional Delivery

- Document product requirements, launch requirements, change requirements, and acceptance criteria for assigned initiatives.
- Coordinate work across academic leadership, student experience, marketing, admissions, finance, regulatory or accreditation support, technology, and operations.
- Manage launch readiness activities, including timelines, checklists, student-facing information, internal communications, web content inputs, and post-launch review plans.
- Identify delivery risks

📌 Product Manager, Student Experience and Academic Products (Fredericton)
🏢 University of Fredericton
📍 Fredericton