Digital & Direct Marketing Specialist

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At BC Children’s Hospital Foundation (BCCHF), we’re on a quest to ensure every kid in the province receives the best health care imaginable. As a fundraising organization, we inspire communities and people to support BC Children’s Hospital, along with its world‑class research institute, mental health facility and rehabilitation center.

Our work makes a profound difference. From helping get the boldest research ideas off the ground to supporting the most advanced equipment, together we are pushing the boundaries of what’s possible in children’s health care. This is no small task – which is why we’re looking for passionate people to join our team and help propel our work forward to power the possible.

What you’ll do

We’re looking for a strategic and highly cooperative Digital & Direct Marketing Specialist to lead and grow our Monthly donor and Legacy prospect portfolios. Reporting to the Associate Director, Digital & Direct Marketing, you will be accountable for driving acquisition, engagement, and long‑term value across these segments.

As the segment leader, you’ll support the planning, execution, and optimization of acquisition and lifecycle strategies, working closely with internal teams and external partners to deliver thoughtful, data‑informed donor journeys across channels.

More specifically, you will be responsible for:

Driving Monthly donor acquisition, engagement, and retention

- Lead the execution and optimization of initiatives within the Monthly donor segment, including acquisition, onboarding, retention, upgrade, win‑back,



and churn prevention
- Lead Monthly donor acquisition strategy in partnership with Door‑to‑Door, Telemarketing, and Paid Media agencies
- Translate Monthly donor strategy into scalable, always‑on journeys that are thoughtfully sequenced, timely, and optimized across channels
- Identify and execute opportunities to grow Monthly acquisition and lifetime value through journey optimization, testing, and personalization
- Use donor behavior and performance insights to continuously refine Monthly donor strategy

Building and nurturing high‑intent Legacy lead funnels

- Lead legacy lead generation and nurture strategies, focused on identifying, engaging, and cultivating prospects with long‑term giving intent
- Implement and optimize Legacy nurture journeys that educate, inspire, and support donor readiness
- Monitor engagement signals to identify high‑intent prospects and key readiness milestones
- Partner with the Gift & Estate Planning team to ensure seamless handoff once a gift in Will is confirmed
- Identify opportunities to improve Legacy pipelines through testing, learning, and performance insights

Executing integrated digital and direct marketing programs

- Plan, execute, and optimize integrated digital and direct marketing initiatives across email, direct mail, advertising, door‑to‑door,



telemarketing and web in support of segment priorities
- Collaborate with creative, brand, and channel partners to develop targeted, conversion‑focused campaign assets
- Support both always‑on and campaign‑based initiatives aligned to segment goals
- Lead execution for assigned initiatives, from briefing and build through launch and post‑campaign review
- Manage timelines, workflows, QA, and partner alignment to ensure high‑quality delivery

Using data, experimentation, and insight to optimize performance

- Pull, analyze, and interpret donor and marketing data to inform day‑to‑day decisions, partnering with the Data & Analytics team on more complex projects
- Contribute to defining hypotheses, success metrics, and learning goals for A/B tests and experiments
- Translate insights into clear, actionable recommendations that drive continuous improvement
- Contribute to dashboards, reporting, and post‑campaign analysis ensuring learnings are documented and applied to future initiatives

Championing the donor experience and operational excellence

- Champion a donor‑first mindset across all Monthly and Legacy touchpoints, ensuring experiences feel personal, thoughtful, and aligned with BCCHF’s values and brand promise
- Contribute to operational excellence by stepping in to lead execution as needed, supporting the broader team and initiatives
- Uphold high standards of quality, organization, and compliance across all initiatives

What you bring

We understand that no single candidate will perfectly meet all the qualifications outlined for this job posting. The following highlights the qualifications we

📌 Digital & Direct Marketing Specialist (Vancouver)
🏢 BC Children's Hospital Foundation
📍 Vancouver