Role Overview

At Magnet Forensics Inc, the Sales Development Reps are the frontlines of the customer experience. Working closely with the Sales and Marketing teams, the Sales Development Representative (SDR) is a key player in our strategic growth plans. Through a combination of top of funnel activities, including both inbound lead response and outbound prospecting, the SDR will generate and qualify sales opportunities for our Account Executives. The most exciting part of this role is the opportunity for growth. At Magnet Forensics, successful SDRs will learn the fundamentals of Sales and Marketing providing a foundation for a career in Business Development, Sales, Marketing and more

What You’ll Do

- Qualify all sales leads generated by marketing, based on defined lead qualification criteria
- Leverage prospecting strategies, including phone, email and social networking to connect with prospective customers, identify their needs and challenges, and qualify their interest
- Work closely with our sales team (Account Executives) to schedule discovery meetings with sales ready leads/prospects
- Leverage a variety of marketing and sales tools that will be available for your use, to maximize your efficiency and effectiveness, including Prospecting tools (ex. SalesLoft, ZoomInfo, LinkedIn Navigator) and Marketing Automation tools (ex. Pardot)
- Manage new contacts via our CRM platform (Salesforce) to ensure accuracy for long term pipeline development
- Provide friendly and knowledgeable service to prospects on a consistent basis and build strong relationships
- Work as part of a cross functional team and build strong relationships across the organization




- The primary focus of this role is Inbound Lead Response with additional attention on Outbound Prospecting

What We’re Looking For

- You want to be part of a high growth software company that always puts its customers first
- You have a never give up attitude You are an organized self-starter with excellent follow-through, that has demonstrated lots of initiative
- You are goal-oriented and full of drive, with an innate desire to succeed
- You have 2+ years experience in sales or customer service roles, and can work under pressure
- You have a University degree or College diploma in Business, Marketing or equivalent, and leverage it to be a critical thinker that enjoys solving complex challenges
- You are comfortable with change
- You have solid analytical, relational and negotiation skills, as well as excellent verbal & written communication skills
- You have Proficiency in Microsoft Office, as well as a solid understanding of social media tools like LinkedIn and Twitter
- Preferred location: In or within proximity to Kitchener-Waterloo region. Local presence is important for team collaboration

Nice to Have Skills

- You have experience working with a CRM system like Salesforce, ZoomInfo, Salesloft and Sales Navigator
- You have familiarity and prior exposure to the lead funnel process - lead generation, lead follow up, and lead tracking




- You have prior experience with lead prospecting software tools and/or chatbot monitoring
- You are comfortable with cold calling

Compensation & Benefits

The Compensation range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you.

$50,000 – $78,000 CDN a year

Salary range (min - max)

Position Type: Current Vacancy

- Generous time off policies
- Competitive compensation
- Volunteer opportunities
- Reward and recognition programs
- Employee committees & resource groups
- Healthcare and retirement benefits

Indicators of Success

We’re looking for someone who checks off most, but not all, of the boxes listed in “skills and experiences”. It’s more important to us to find candidates who can display indicators of success through skills they have developed and experiences they have been a part of, than to find folks who have ‘been there, done that’. We want to be part of your development journey, and we’ll learn as much from you as you learn from us.

How We Work

At Magnet Forensics, we take a hybrid-flexible approach to support your productivity and work-life balance. If you’re within a comfortable travel distance to one of our offices, you’ll occasionally join us in person. How often you’ll come in depends on your departme

📌 Sales Development Representative (London)
🏢 Magnet Forensics
📍 London