Sales Manager

- At Holiday Ford Lincoln, we believe in treating guests like family. Our mission is to create guests for life by delivering exceptional service and building lasting relationships. We know that happy employees make happy guests, which is why we reward individuals who bring passion, leadership, and a drive for success._
- Our promise is to keep delivering the same award-winning service and value that our community has come to expect._

About the Job

We are seeking an experienced Pre-Owned Automotive Sales Manager to lead our sales team and elevate our dealership’s performance. This role is perfect for someone who thrives on coaching, motivating others, and delivering unforgettable guest experience.

What We Can Offer You

- Competitive Salary + Bonus
- Comprehensive Benefits
- Employee Discounts
- Career Growth Opportunities
- Company Pension Plan

Key Responsibilities

- Drive monthly sales volume, front‑end gross, back‑end penetration, and overall used vehicle profitability
- Desk deals, structure transactions, and assist consultants in closing effectively
- Monitor key performance metrics including PVR, inventory turn, recon cost, aging, and market days’ supply
- Ensure deal structure is optimized for profitability and compliance
- Source high‑quality inventory through auctions, trade‑ins, service drive, and direct purchase
- Manage aging inventory, pricing adjustments, and exit strategies for slow‑moving units




- Oversee reconditioning timelines to ensure vehicles are frontline‑ready quickly
- Recruit, train, and mentor a high‑performing used sales team
- Conduct daily sales meetings, one‑on‑ones, and performance reviews
- Set performance benchmarks and accountability standards
- Foster a culture of urgency, professionalism, and guest‑first service
- Deliver a seamless, transparent, guest‑focused buying experience
- Handle escalated customer concerns when needed
- Support online reputation management and review strategy
- Ensure compliance with all provincial and dealership regulations
- Maintain accurate documentation, disclosures, and advertising practices
- Collaborating with F&I;, service, and accounting for productive deal flow

Qualifications

- Proven success in automotive sales management, preferably in used vehicles
- Strong leadership, communication, and coaching skills
- Confidence in negotiating and closing deals
- Ability to thrive in a fast‑paced, performance‑driven environment
- Knowledge of used vehicle market trends and reconditioning processes
- A positive, energetic, and customer‑focused mindset

Job Types : Full-time, Permanent

Pay: $90,000.00-$140,000.00 per year

Benefits :

- Dental care
- Extended health care
- On-site parking
- Paid time off

Application question(s):

- Are you located in the Kawartha Region?

Experience :

- Automotive Sales: 2 years (required)

Language :

- English (required)

Work Location: In person

📌 Pre-owned Automotive Sales Manager (Peterborough)
🏢 Holiday Ford Lincoln
📍 Peterborough