Job Number: 56229Do you have a passion for storytelling through video and photography? Want to help shape the narrative of a vibrant, growing city? We're looking for a creative and driven Digital Story Coordinator to join our team at the City of Edmonton.
An essential front-line role within the Brand, Story and Social Media Unit, the Digital Story Coordinator is an important contributor to building a compelling narrative around the work we do at the City of Edmonton, and highlighting the people and places that make this place home.
The Digital Story Coordinator will be responsible for producing visual content including long-form and short-form videos and photographs. They will ensure content is optimized for various City channels including websites, blogs and social media. The work of the Digital Story Coordinator is founded in The City Plan and supports Edmonton’s place brand efforts.
What will you do?Identify potential video and photo-based stories that positively reflect Edmonton and support the City's place brand strategyAccept assignments from supervisors to produce video and photo-based stories and pitch potential stories to supervisorsDevelop story outlines and narratives and secure supervisor approval before beginning story productionDevelop interview questions and seek final approval on scripts and interview contentArrange interviews and ensure interviewees are comfortable with the story angle, potential questions and production approachReview the photo library and prepare scopes of work and shooting schedules for place-brand related photos and videoCapture,



edit and upload content to the digital asset management systemEdit footage supplied by colleagues into professional videos and photos that align with the City's brandComplete assignments to capture video and photo footage to accompany related City brand products and contentSupport the technical production of in-person and virtual media availabilities, news conferences and scrums, through set up, operation and strike of audio visual, virtual meeting and livestream equipmentQualifications:Diploma or degree from a post-secondary program focused on radio-television broadcasting or journalismOne year of related experience working in a daily newsroom or a similar environment where producing daily, deadline-based broadcast and/or photographic products is requiredSkills and knowledge demonstrated through a portfolio of related digital and social media storytelling and multimedia work (e.g., online portfolios, Instagram stories, online videos, etc.)Skills and knowledge must be demonstrated through a portfolio of related digital and social media storytelling and multimedia work submitted with the candidate application. Instructions for your application as follows:Video reel format no longer than 90 seconds in lengthReels should showcase your body of work, highlighting your skills and video editing styleCan be submitted as a YouTube, Vimeo or website link attached within your cover letter, resume, or as a separate document to be considered for next stepsSkills required for success:Experience and knowledge using video, photography and audio equipment and editing softwareDemonstrated ability to write clear, clean and compelling copy including video scripts,



speaking points and social media contentKnowledge of effective storytelling techniques and methods through the digital realmExperience using all the current and emerging social media platforms including Facebook, X, Instagram, LinkedInKnowledge of best practices and relevant trends in social media in order to find new and innovative ways of connecting our audiencesUnderstanding of how digital content is shared and amplified through social media platforms and the ability to help others understand thisProficient in video editing software such as Final Cut Pro, DaVinci Resolve and/or Adobe Premiere Pro. Experience with Adobe After Effects, as well as skills in animation, graphic design or illustration, will be considered solid assetsStrong knowledge of video production and post-production workflows, including color grading, sound design and visual effectsDemonstrated experience and knowledge of photo editing and graphic illustration software including Adobe Creative Suite, Photoshop, InDesignAdvanced computer skills and familiarity with Google applications, including Docs, Sheets and SlidesConfident with interviewing subjects and the ability to gain their trust quickly to help them feel comfortable in an interview setting; the willingness to listen, learn and lead with empathyExceptionally strong interpersonal skills and the ability to build effective working relationships across all levels of the Corporation and with key stakeholdersService-minded with highly-developed communication skills, including written, verbal, and visualAbility to hold self and peers accountable for their contributions and impact to cultureExcellent organizational skills and the ability to plan and prioritize work independently in a f

📌 Digital Story Coordinator (Edmonton)
🏢 City of Edmonton
📍 Edmonton