Company description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

Credentials and Recognitions

- Great Places to Work certified three years in a row
- Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
- 2022 Media Agency of the Year
- 2023 Media Agency of the Year finalist

What we Offer:

- Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year
- Extended long weekends throughout the year with an additional day off each long weekend
- Wellness & Tech benefits to support what’s most significant to you
- Birthday leave
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
- Local and Global Mobility within the Publicis Groupe network

Overview

We are seeking a strategic,



commercially minded Associate Director, Insights & Analytics to lead and scale our MMM capability across clients and internal teams. This role will shape the agency’s approach to marketing effectiveness measurement, guide clients through data requirements and model design, translate complex model outputs into clear business recommendations, and ensure MMM insights are embedded into planning, optimization, and investment decisions. The successful candidate will bring media strategy knowledge, measurement experience, client consulting skills, and the ability to lead cross-functional teams and external partners through complex analytics engagements.

Responsibilities

- Lead MMM Capability: Own the development and evolution of the agency’s MMM offering, including model approach, data collection process, governance, delivery standards, and client-facing best practices.
- Guide Model Design & Measurement Strategy: Partner with clients and internal teams to define business objectives, KPI hierarchy, brand/category structure, base versus incremental measurement needs, and testable hypotheses.
- Oversee Data Collection & Readiness: Lead data requirement planning across media, sales, revenue, pricing, promotions, seasonality, macro factors, and other business drivers; ensure data inputs are complete, consistent,



and model-ready.
- Manage MMM Execution: Work closely with internal analytics teams, data science partners, and external vendors to support model development, validation, output review, scenario planning, and optimization recommendations.
- Translate Outputs into Action: Turn model results into clear, practical implications for media investment, channel mix, budget allocation, flighting, diminishing returns, and future planning decisions.
- Serve as Senior Client Consultant: Lead client conversations on marketing effectiveness, explain model methodology and limitations, present findings with confidence, and build trust with senior stakeholders.
- Integrate Insights into Planning: Collaborate with strategy, planning, investment, performance, and client teams to ensure MMM learnings are connected to broader audience, media, and business strategy.
- Build Tools, Templates & Standards: Create scalable MMM briefing documents, data collection templates, QA checklists, output interpretation frameworks, and executive-ready reporting formats.
- Advance Measurement Thought Leadership: Stay current on MMM, incrementality testing, attribution, media effectiveness, privacy-safe measurement, and AI-enabled analytics to continuously improve the agency’s measurement practice.
- Drive AI Capability Adoption & Development: Identify, test, and scale AI-enabled tools, workflows, and best practices that improve research, analytics, reporting, and knowledge-sharing across the agency.
- Support Broader Research & Insights Needs: Contribute to research and insights work as needed, including new bu

📌 Associate Director, Insights (Toronto)
🏢 Publicis Groupe
📍 Toronto