The Generative AI Artist creates images and sequences that support every stage of a project at Rodeo FX: visual direction, pitches, previs, IP development, and increasingly, final shots for broadcast. At Rodeo FX, AI is a creative tool in service of an artistic intention. It does not replace it.

Within the Toronto Ads, Post & AI department, this person works closely with our compositing, 3D, real-time, and art direction teams. Their role is to extend what these teams can do: explore more creative directions earlier and deliver imagery that holds up in production.

This is a hybrid role grounded in the realities of advertising production, requiring both a strong creative eye and technical rigor.

Key Responsibilities

Master Your Craft

- Build and maintain your own workflows in ComfyUI, combining multiple models based on the needs of each shot.
- Train LoRAs on image and video models and prepare the required datasets, including image selection and balancing for pose and lighting.
- Test new models methodically and select the right tool based on quality, control, turnaround time, and cost.
- Deliver professional-quality visuals quickly and consistently, in line with studio standards.

Creative Quality

- Generate visual directions, lookframes, key visuals, animatics, and final shots for advertising projects and IP development.
- Think in cinematic terms: framing, lens choice, lighting, camera movement, and editing rhythm.
- Use AI to explore, iterate, and propose creative possibilities without replacing human artistic intent.
- Ensure every image supports the story, the intended visual language, and the overall consistency of the project.

Technical Quality





- Maintain consistency of characters, products, and visual worlds from one shot to the next.
- Ensure work is reproducible: save workflows, document model versions, and create results that can be recreated.
- Deliver outputs in formats that can be used by compositing, 3D, and finishing teams, including the appropriate color space, resolution, frame rate, and passes.
- Use live-action plates, on-set capture, or mocap data to guide generation.
- Explore generative 3D techniques, including Gaussian Splatting and image-to-3D, for environments and previs.
- Track credit and compute usage across projects and report on it as needed.

Communication

- Work closely with art directors, supervisors, producers, and artists across other departments.
- Clearly explain to producers and clients what AI can do, what it cannot do, and what it costs.
- Be comfortable saying when AI is not the right solution for a shot.

Responsibility

- Respect copyright, consent requirements related to a person's likeness, and the commercial licensing terms of every tool used.
- Protect the confidentiality of client materials: no client content may be uploaded to a platform that has not been approved by the studio.

Learn, Share and Grow





- Actively stay current in a field that evolves every month.
- Document methods and contribute to the internal library of workflows, LoRAs, style references, and test results.
- Train artists from other departments and contribute to a creative, rigorous, and collaborative AI culture at Rodeo FX.

Qualifications

- Portfolio demonstrating strong taste and visual judgment, including composition, lighting, style, and storytelling.
- Artistic background in illustration, photography, concept art, compositing, motion design, cinematography, or a related discipline.
- Strong proficiency with ComfyUI and the ability to build custom workflows and graphs.
- Experience training LoRAs and preparing datasets.
- Proficiency with at least two video-generation models and several image-generation models, with a solid understanding of their respective strengths and limitations.
- Understanding of VFX workflows and the constraints of advertising production, including tight deadlines, feedback rounds, version management, and budgets.
- Proficiency in Photoshop is required; foundational compositing skills are strongly preferred.
- Proficiency in both French and English, spoken and written.

Assets

- Knowledge of Python, Nuke, Houdini, Blender, or Unreal Engine.
- Experience developing custom ComfyUI nodes or contributing to open-source projects.
- Experience delivering advertising or post-production work.
- Knowledge of on-set capture techniques used to support generative workflows.

Technical Environment

Generative AI tools evolve every month, and today's leading model may be obsolete tomorrow. What we a

📌 3D AI Generalist (Toronto)
🏢 Rodeofx
📍 Toronto