At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we’re driven by a unified purpose of helping people experience life’s beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at

- This position requires full-time onsite work (5 days per week) in Richmond Hill, ON and is not eligible for relocation assistance.

Job Summary:

TheCustomer Marketing Manager (hereafter “the role”) will be responsible for the development, socialization, and execution of actionable insights and strategies to profitably grow CooperVision Canada (hereafter “CVI”) revenue with key accounts in partnership with the Corporate Accounts team and broader commercial organization. The role will partner to help develop account-specific plans and programs that engage specific Customers.

Responsibilities

Go to Market Planning and Execution

- Drive, in partnership with the Corporate Accounts team and Sales counterparts, the annual account planning process to align CVI and account strategies and ensure cross functional alignment on customer strategies and plans for new and existing products, including customer brands.
- Partner with customers and Marketing to create meaningful customer marketing plans leveraging all available merchandising vehicles within the account.




- Align with Corporate Accounts team to develop an annual customer marketing program calendar and budget; to provide input to brand, professional affairs & other budgets, as appropriate.
- Develop and execute, in partnership with Brand teams, channel and customer-specific launch plans for current product & services innovation or brand extensions.
- Lead ongoing dialogue of customer investments and customer performance to identify risk/upside potential across brands.
- Input customer elements of quarterly commercial plans in partnership with Sales, Marketing and other cross-functional stakeholders.
- Recommend and track success metrics of account marketing programs, promotions and activities, and to recommend appropriate actions to optimize operating expense effectiveness and ROI.
- Align internal processes with other Brand Managers to ensure consistent information flow, development and output across customers and channels.

Cross-Functional Leadership

- Act as a strategic bridge between the Head of Marketing and the National Corporate Accounts Director, ensuring alignment of brand initiatives with key account strategies, customer insights, and revenue priorities.




- Build a collaborative partnership with CVI’s Canada sales organization that enables alignment on customer strategies and programs to achieve CVI’s commercial objectives, while minimizing friction.
- Partner with Field Sales Management to ensure proper call coverage, messaging and implementation of retail selling strategies
- Collaborate with CVI global customer marketing teams to ensure an aligned approach with global retail customers and enable the sharing of key learnings, success stories and best practices.
- Partner with CVI's Corporate Accounts, Brand, Professional Affairs, and Sales teams for the ongoing creation and execution of customer andsales team content and communications; to deliver improved customer and stakeholder experiences with CVI marketing initiatives, and to deliver measurable business wins.
- Partner with the Corporate Accounts team to oversee execution of pilot/test & learn programs for new and/or expanded business opportunities.
- Coordinate cross-functional teams to drive achievement of customer marketing plans with stakeholders including Sales, Sales support, Marketing administration, Supply chain, Finance, and Customer service.

Customer Support

- Develop and maintain strong relationships with CVI’s customers and leverage these partnerships to achieve mutually beneficial business outcomes based on a rich understanding of customers’ priorities.
- Participate in customer planning exercises and business reviews, both internally and with customers with the Corporate Accounts team.
- Co-lead development marketing presentations for industry events, top-to-top and new product customer presentations

Category and Customer Expertise

- Build a deep knowledge of industry, category and channel dynamics, customer growth strategies and competi

📌 Customer Marketing Manager (Richmond Hill)
🏢 CooperVision
📍 Richmond Hill