This is a full-time, in-office position based at INK Entertainment's Head Office in the heart of Yorkville. We believe our best ideas come from collaboration, creativity, and being together, which is why this role works primarily from our Toronto headquarters, partnering closely with teams across our restaurants, nightlife venues, live events, and entertainment brands.

Build What's Next in Hospitality, Entertainment & Live Experiences.

At INK Entertainment , we don't just open restaurants or produce events—we create destinations, experiences, and brands that people remember.

From award-winning restaurants and nightlife venues to concerts, festivals, and cultural experiences, INK is redefining hospitality and entertainment across North America. Our restaurant portfolio includes Amal (Toronto, Miami & Fort Lauderdale), Byblos (Toronto & Miami), Daphne, Figo, Level 6 (Miami), Beso by Patria, Sofia Yorkville, Sofia Design District (Miami), Primadonna, Vinny, Honey Chinese, Melani, STORYS Building, Portland Room and our premium QSR concept Little Baba. INK also operates trendsetting nightlife destinations, including REBEL, Cabana, and DPRTMNT. The company represents Taglialatella Galleries in Toronto, New York, and Paris, and produces Canada's largest electronic music festival, VELD, now entering its 14th consecutive year.

We're looking for a Senior Digital Marketing Manager who knows how to turn ideas into digital experiences, audiences into customers, and campaigns into measurable results.

This is a senior, hands-on role for a digital marketing expert who is equally comfortable developing a media strategy, optimizing a campaign, analyzing performance, managing agencies,



and working with creative teams to bring campaigns to life.

The Chance

As Senior Digital Marketing Manager, you'll be a key digital marketing partner across INK's portfolio of restaurants, nightlife venues, concerts, festivals, hospitality brands, and entertainment experiences.

You’ll develop and execute digital marketing strategies across paid media, CRM, email, SEO, websites, analytics, audience development, and digital customer acquisition.

You’ll work closely with Marketing, Creative, Operations, PR, Events, Brand Partnerships, and external agencies to deliver digital campaigns that drive awareness, reservations, ticket sales, revenue, and engagement.

This is an chance for someone who wants significant ownership and influence without the traditional people-management responsibilities of a senior management role.

What You'll Own:

- Develop and execute digital marketing strategies across INK's hospitality, entertainment, music, and live event portfolio.
- Translate marketing and business objectives into measurable digital strategies and campaigns.
- Develop channel strategies and campaign plans based on audience, business objectives, and performance data.
- Identify emerging digital platforms, technologies, trends, and consumer behaviours that can create opportunities for INK.




- Partner with internal stakeholders and external agencies to ensure digital campaigns are strategically aligned and effectively executed.

Performance Marketing & Paid Media

- Own paid digital media campaigns across Google, Meta, TikTok, YouTube, Snapchat, Reddit, Spotify, and other relevant platforms.
- Manage campaign planning, audience targeting, budgets, optimization, and reporting.
- Manage relationships with external media agencies and digital partners.
- Optimize campaigns to maximize ROI, ROAS, conversions, and customer acquisition.
- Develop and test new approaches to audience growth and digital acquisition.
- Monitor industry and platform changes and recommend opportunities to improve performance.

Customer Growth & CRM

- Develop strategies that drive reservations, ticket sales, memberships, loyalty, gift card sales, and online revenue.
- Develop and execute email, SMS, and lifecycle marketing campaigns.
- Support customer segmentation and personalization strategies.
- Use customer data and behavioural insights to improve acquisition, engagement, and retention.
- Identify opportunities to improve the customer journey from discovery through conversion and repeat engagement.

Websites & Digital Experiences

- Manage and optimize INK's corporate, venue, event, and entertainment websites.
- Partner with internal stakeholders, developers, and external agencies on website updates, enhancements, and new digital experiences.
- Ensure digital experiences are mobile-first, intuitive, on-brand, and conversion-focused.
- Optimize reservation, ticketing, membership, gift card, and other digital customer experiences.
- Iden

📌 Senior Digital Marketing Manager (Toronto)
🏢 INK Entertainment Group
📍 Toronto