At Pursuit, we offer more than just a place to visit, we create opportunities for our guests to truly connect with iconic destinations. Our experiences include world-class attractions and distinctive lodges, all designed to highlight the unique beauty of each location. Beyond that, we offer thoughtfully crafted restaurants, retail, and transportation services that help our guests immerse themselves fully in the experience. What ties it all together are the friendly faces you’ll find along the way, the thoughtful amenities, and the delightful details that make every visit feel personal and unforgettable.

The Director of Retail (“DOR”) is responsible to oversee all retail operations across the Banff Jasper Collection. Retail responsibilities include buying, inventory management, management of a retail distribution center and overseeing (10+) retail outlets that include gift shops and integrated attraction photo experiences.

ROLE & RESPONSIBILITIES

The DOR is responsible to identify and manage the business to achieve or exceed established targets and to create and manage ongoing budgets. The DOR oversees a team of retail leads and associates to be sure locations are well prepared for seasonal opening/closing dates and ensures that store layout, appearance, merchandising, inventory, and service levels are maintained at the highest quality level.

- Develop short, medium and long-term strategic retail plans to grow the retail business
- Plan unique assortment opportunities to drive revenue in all locations
- Directly manage the warehouse, purchasing and retail systems teams, and support the execution strategy
for all Banff Jasper Collection retail outlets (11)




- Create and deliver retail sales training programs for retail managers and associates
- Ensure ongoing forecasting and reforecasting of retail store budgets, including Labor, Operating
Expenses, Cost of Sales, Inventory costs stores: a) sales; b) cost of sales; c) inventory; d) labor.
- Execute new retail infrastructure initiatives from ideation through to execution stages of project
planning
- Develop a purchasing and inventory lifecycle plan for all retail outlets in the Banff Jasper Collection
- Monitor retail purchasing with a focus on high % margins and driving revenue, maximizing margin dollar velocity
- Manage inventory to ensure safety stock is in place, out-of-stocks are minimized and inventory overages are limited
- Establish procedures to minimize inventory loss, theft
- Review, analyze and report on all P&L; metrics, developing actions to control labor and maximize revenue opportunities
- Coordinate merchandising plans for retail outlets, supporting retail managers, retail warehouse operations, and operational managers in each property
- Ensure health & safety protocols are followed in all retail locations selling food items
- Develop and implement store opening/closing and training procedures
- Manage accounts payable processes for retail expenses




- Ability to forecast future retail buying plans and present a retail receipt and sales flow to the VP, Retail for purchasing decisions
- Regular travel between Banff, Jasper and Golden will be required

REQUIRED SKILLS QUALIFICATIONS & EXPERIENCE

- Minimum 3 years of experience working in a retail leadership role required
- Experience managing teams in multiple retail units required
- Experience interviewing and hiring retail team members required
- Solid knowledge of purchasing, merchandising, and budgets required
- Experience with Point of Sale systems and setups required, Retail Pro preferred
- Experience with labor scheduling tools strongly preferred
- Must be able to utilize standard MS Office tools including Excel, Word, PPT, Teams
- Experience and understanding of the travel & hospitality industry preferred

Expected Behaviours

- Strong “can-do,” attitude with willingness to be versatile and adaptable
- Ability to make decisions, solve problems and exercise good judgment with limited supervision
- Apply business knowledge to develop and deliver innovative, value-added solutions
- Strong commitment to building positive working relationships
- Project management skills with ability to drive stakeholder accountability for quality, on-time, on budget delivery
- Willingness to work with geographically-dispersed teams in a seasonal environment
- Curious, with an eye for innovation and trends – a forward thinker
- Resourceful, with a strong desire to solve problems and create new solutions
- Ability to organize and prioritize multiple tasks in a fast-paced environment
- Sense of urgency to complete job duties accurately and in a timely ma

📌 Director, Retail (Banff)
🏢 Pursuit Collection
📍 Banff