Job No: LEV531

Employment Status: Full Time

Do you enjoy being part of a team who believes that together, they can achieve remarkable things?

Do you want to work in a culture where people take care of people?

Do you want a chance to make a difference in people’s lives?

Do you value the chance to grow and learn ?

- Work Locations : As assigned in Hamilton, Peel, GTA region (3-4 Residences)
- Employment Type : Full-Time, Permanent
- Compensation : $55,000-75,000 + Commission, vacation and health and dental benefits
- Reports To : General Manager (or as assigned)
- Status : Vacant

Position Summary

We are seeking a compassionate, driven, and experienced Sales Manager to support occupancy growth across four retirement residence communities. This role is ideal for a relationship-focused sales professional who understands the emotional and consultative nature of senior living decisions. The Sales Manager-Corporate will lead community outreach, Business Development, manage inquiries, conduct tours, and guide prospective residents and families through the decision-making process with empathy and professionalism. Residence assignment will be provided by the Regional Director of Sales based on assessment of need.

Key Responsibilities

Sales & Lead Conversion

- Manage inbound and outbound sales inquiries, promptly responding to prospective residents and their families.
- Conduct engaging and informative tours, showcasing the benefits of our community and creating emotional connections with prospects.




- Follow up strategically with leads to maintain engagement and move them through the decision-making process.
- Utilize a consultative sales approach, identifying prospects’ unique needs and positioning our community as the ideal solution.
- Leverage CRM tools to track lead activity, document interactions, and manage the sales pipeline efficiently.
- Ensure that occupancy goals and move-in targets are consistently met or exceeded.
- Provide creative solutions for potential barriers to move-in, such as financial concerns, family objections, or timing issues.
- Train and mentor team members on sales best practices, customer engagement, and referral strategies.

Lead Generation & Business Development

- Develop and implement a targeted Sales Outreach Plan, identifying new opportunities to generate leads and drive traffic. Collaborate on Sales SMART plan.
- Actively network within the community, building relationships with healthcare professionals, senior organizations, realtors, social workers, and financial advisors.
- Attend networking events, trade shows, and industry conferences to increase brand awareness and establish referral partnerships.
- Host and coordinate Lunch & Learns, information sessions,



and educational seminars to engage potential residents and referral partners.
- Work closely with local businesses, condo property managers, and service organizations to create new referral streams.
- Lead external outreach efforts, including cold calling, direct visits, and targeted marketing campaigns to generate new business.
- Stay informed about market trends, competitor activities, and demographic shifts to adjust strategies accordingly.

Community Engagement & Events

- Develop and execute a community event strategy to attract prospective residents and referral sources.
- Plan and host open houses, themed events, and family appreciation days to showcase the community’s lifestyle.
- Represent the community at Chamber of Commerce meetings, sponsorships, and local volunteer opportunities to boost visibility.
- Partner with local organizations to participate in health fairs, senior expos, and charity events.
- Ensure that marketing materials, presentations, and promotional items are effectively used to support event initiatives.

Marketing & Outreach Support

- Collaborate with the Sales & Marketing Manager to develop targeted campaigns that drive occupancy growth.
- Utilize social media and digital marketing strategies to increase brand awareness, promote events, and engage with prospects.
- Oversee the Referral Program, ensuring partners are educated and motivated to refer prospective residents.
- Monitor website traffic, online inquiries, and engagement metrics to refine marketing strategie

📌 Sales Manager (Toronto)
🏢 Lev Senior Living
📍 Toronto