The Canadian Construction Association (CCA) is the national voice for Canada’s construction industry, representing an industry that employs close to 1.6 million Canadians and contributes approximately 7.4% of Canada’s GDP.

Reporting to the Vice President, Communications, Marketing and Member Services, the Marketing Manager leads the planning and execution of marketing initiatives that increase awareness, engagement and participation across CCA’s events, education, certification, programs, products, sponsorship and membership offerings.

The Marketing Manager develops integrated, audience-focused campaigns that drive registrations, applications, leads and other measurable actions. Working collaboratively with teams across CCA, the position translates organizational priorities and industry information into compelling content, campaigns, and digital experiences.

The successful candidate is a creative and results-oriented marketer who combines strong storytelling and content-development skills with audience insight, digital expertise, and disciplined campaign measurement.

About:

The Canadian Construction Association (CCA) is the national voice for Canada’s construction industry, which employs close to 1.6 million Canadians and contributes 7.4 per cent to our GDP.

Responsibilities:

Marketing strategy and planning

- Develop and execute successful, integrated marketing strategies supporting CCA’s events, education, certification, programs, products, membership and strategic initiatives.
- Managing all aspects of marketing campaigns from conception to performance assessment, including the establishment of campaign objectives, target audiences, value propositions, channel optimization strategies,



and performance metrics. Develop an annual marketing plan aligned with CCA’s organizational and portfolio priorities, along with an associated organization-wide promotional calendar.
- Identify opportunities to cross-promote CCA offerings and deepen audience participation.
- Recommend the appropriate mix of owned, earned and paid marketing channels for each campaign.
- Manage competing requests and campaign timelines in collaboration with the Vice President and internal portfolio leads.

Digital marketing

- Manage CCA’s day-to-day digital marketing activities across email, website, social media and paid digital channels.
- Develop and manage CCA’s social media content calendar and manage the publication of engaging content on those channels.
- Manage email campaigns, audience lists, segmentation, testing and performance reporting.
- Develop and maintain campaign landing pages and routine marketing content on CCA websites.
- Work with Digital Solutions on website improvements, integrations and more complex technical requirements.
- Plan and manage digital advertising campaigns within approved budgets.
- Apply relevant search, accessibility and digital marketing best practices.
- Monitor channel performance and recommend changes based on audience behaviour and results.
- Create clear,



compelling and audience-focused marketing content, including:

- Social media content and campaigns
- Email campaigns and audience journeys
- Website and landing-page copy
- Event and program promotions
- Video concepts, scripts and short-form content
- Digital advertisements
- Marketing collateral
- Partner and stakeholder toolkits

- Translate technical industry information into accessible and engaging content for different audiences.
- Repurpose content effectively across platforms and campaign stages.
- Develop creative briefs and coordinate with internal or external designers, photographers, videographers and other suppliers.
- Ensure content is accurate, audience-appropriate and aligned with campaign objectives.

Event, education and program marketing

- Lead marketing campaigns for CCA conferences, symposiums, webinars, career development, Gold Seal Certification and member programs.
- Develop audience-specific strategies to increase registrations, applications and participation.
- Work with program and event leads to identify audience needs, differentiators, promotional milestones and conversion opportunities.
- Develop launch, early-bird, deadline and last-chance campaigns.
- Monitor registration and application performance and adjust campaigns as required.
- Support the development and market introduction of new programs, services and educational offerings.
- Conduct post-campaign analysis and document recommendations for future delivery.

Membership marketing

- Work with the appropriate teams to promote corporate membership and demonstrate member value.
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📌 Marketing Manager (Ottawa)
🏢 Canadian Construction Association
📍 Ottawa