Shopify Ecommerce & CRO Specialist - Fashion Brand Focus

Anne Mulaire is a Métis-owned, sustainable fashion brand based in Canada. We create high-quality, ethically made clothing rooted in heritage, thoughtful design, and responsible production.

We're looking for a data-driven Shopify E-Commerce & CRO Specialist who is passionate about creating exceptional online shopping experiences and knows how to turn customer behaviour into action.

This isn't just a website maintenance role. We want someone who is constantly asking: Where are customers dropping off? What is creating friction? What can we test? What can we improve this week?

Your Mission

Help us grow our e-commerce conversion rate from approximately 1.0% toward 2.0% by continuously analyzing, testing, and improving the Anne Mulaire online shopping experience.

You’ll own the ongoing optimization of our Shopify store, using data and customer behaviour to identify opportunities, prioritize high-impact changes, deploy tests quickly, and turn learnings into improvements.

What You’ll Do

Conversion Rate Optimization & Testing

- Continuously analyze the customer journey from landing page through product discovery, product page, cart, checkout, and purchase.
- Identify conversion leaks, customer drop-off points, friction, and missed opportunities throughout the funnel.
- Develop hypotheses for why customers aren't converting and turn those hypotheses into actionable tests.
- Build and maintain a CRO testing roadmap , prioritizing opportunities based on expected impact, effort, and available data.
- Launch agile A/B tests and other experiments across homepage, collection pages, product pages, cart, navigation,



promotional messaging, landing pages, and other key touchpoints.
- Move quickly on low-risk, high-confidence improvements rather than waiting for large redesigns.
- Track test results and translate findings into permanent site improvements.
- Maintain a record of tests, outcomes, learnings, and next steps so we continuously build institutional knowledge about what drives our customers to purchase.

E-Commerce Analytics & Insights

- Monitor key e-commerce KPIs including conversion rate, add-to-cart rate, cart-to-checkout rate, checkout completion, bounce/engagement rates, average order value, revenue per visitor, and other relevant metrics .
- Analyze performance by device, traffic source, landing page, customer type, product/category, and campaign to uncover meaningful differences in customer behaviour.
- Use Shopify analytics, GA4, heatmaps, session recordings, and other tools to understand what customers are doing, where they're struggling, and why .
- Establish benchmarks across key stages of the funnel and flag meaningful changes or emerging problems.
- Provide concise, actionable reporting focused on what happened, why we believe it happened, and what we should do next , rather than reporting numbers for the sake of reporting.

Website & Customer Experience Optimization





- Optimize homepage, navigation, search, collection pages, product pages, cart, and other key customer touchpoints.
- Improve product discovery, merchandising, filtering, sorting, and navigation to help customers find the right products faster.
- Optimize PDPs to better communicate fit, sizing, fabric, sustainability, product benefits, social proof, shipping/returns, and other purchase considerations .
- Identify and remove unnecessary friction from the path to purchase.
- Improve mobile shopping experiences, with a robust focus on mobile conversion and usability.
- Review site search behaviour and zero-result searches to identify merchandising, navigation, and content opportunities.
- Recommend and implement opportunities to improve cross‑selling, upselling, bundling, and average order value where they enhance rather than disrupt the customer experience.
- Build and optimize landing pages for campaigns, collections, launches, promotions, events, and paid media.
- Ensure campaign traffic lands on experiences that align closely with the messaging and intent that brought customers to the site.
- Support digital merchandising, including product ordering, featured collections, promotional messaging and seasonal priorities.
- Partner with marketing to ensure paid, organic, social, and email campaigns connect to high‑converting on‑site experiences.
- Monitor campaign and launch performance and make real‑time adjustments when opportunities or issues emerge.

Shopify Management & Technical Execution

- Make ongoing Shopify theme and content updates without relying on

📌 Shopify Ecommerce (Winnipeg)
🏢 Collage
📍 Winnipeg