Company description

Publicis Groupe Canada is the Canadian subsidiary of Publicis Groupe, the second largest communications group in the world and a global leader concentrated within four main activities: Communication, Media, Data and Technology. Publicis Groupe Canada represents the vision of a set of team-oriented and integrated agencies that offer expertise and insightful services to many of the biggest brands in North America.

Publicis Groupe Canada is committed to its Diversity, Equity and Inclusion mandate which focuses on four pillars: Education, Talent Management, Outreach and Giving Back. Since the mandate's launch in 2020, they have made strong and continued growth in all their pillars including top-tier mental health benefits, regular education sessions for employees, six business resources groups for employees of various backgrounds and their allies and developing training and scholarships programs with POV and the Miami Ad School Canada. The Groupe also launched This Is The Job, an initiative designed to work with Canada's largest school boards to change the complexion of the marketing industry and inspire racialized teens and young adults to consider a career in the industry.

Canadian brands include: Publicis Canada (Publicis Canada, Hawkeye, Razorfish, Publicis Health, ThePubProductions, Nurun, Publicis Sports & Enterprise), Publicis Media (Starcom, Spark Foundry, Zenith), Leo Burnett (Leo Burnett Canada, Ove Brand Design, Leo Burnett Design), Saatchi & Saatchi (Saatchi & Saatchi Canada, Synergize, TPM),MSL Canada/North Strategic (North Strategic, MSL Canada, Notch Canada) and Publicis Sapient.

Overview

We’re looking for a Content Creator who really understands social.

Based in Toronto,



you’ll work for brands that want to show up in culture, not just post into the void. This isn’t about maintaining calendars, it’s about creating work people actually care about.

As a Social Content Creator, you’ll sit at the heart of content creation within the agency. You’ll identify trends, concept social-first ideas, shoot, edit, create, and help brands participate in culture in ways that feel authentic to the platform and audience.

You’ll work closely with strategists, creatives, producers, account teams, and creator partners to make content that moves fast without feeling disposable.

We’re a growing agency, which means no passengers. You’ll have real influence on how we work, what we make, and how we grow. If you like building as you go, you’ll feel right at home.

And yes, this role is deeply plugged into culture. You’re across platforms, creators, trends, and shifts in behavior before they hit the mainstream. More importantly, you know what’s worth acting on, and what’s just noise.

If you’re excited by the idea of shaping standout work, building something meaningful, and leaving your mark on a fast-moving agency, we should talk.

Responsibilities

- Work from social briefs to ideate concepts, shoot, and edit social media content with support from social strategists, creative directors, and others.
- Craft unique,



entertainment-driven content that looks, feels, and sounds organically like the brand, and accompanying post copy.
- Act as on-camera talent when needed.
- Proactively look for opportunities for brands to participate in conversations (through comments or video responses).
- Post content to social channels (when needed).
- Strategically weigh-in on trends and provide a POV on brand-relevancy and safety.
- Collaborate with inter-agency teams including strategists, creatives, producers, account teams, and project managers.
- Take feedback in stride – we win together & lose together

Qualifications

- You are a creator. You will (likely) have a portfolio of creator like content, with a proven understanding of entertaining, platform-right content. Bonus points if you’ve worked with brands to do it.
- Deep knowledge of social platforms and how to navigate them. You don’t just follow best practices, you put them to the test. Includes back-end experience with Meta Business Manager and TikTok Business Manager.
- Expertise in mobile editing – ie. CapCut or similar.
- Experience being on camera, including speaking to, or voiceovers for social content.
- Understanding of social analytics and what they mean. You should have an ability to convert numbers into insights to make non-obvious content recommendations that resonate.
- Comfort presenting ideas to senior agency and client stakeholders, with an ability to think on the fly and pivot ideas in real-time.

You are an ideal candidate if you:

- Are curious by nature: you’re interested how things work and why they work that way
- Have the spiciest take in the room (we want people who thin

📌 Content Creator (Toronto)
🏢 Publicis Groupe
📍 Toronto